80 Size Bases
Natural and Organic Checklist
Inform, Educate and Supply Options
Experienced shoppers want to be educated and informed of
their options. They want education in the aisles and sound
advice on the shelves. Younger shoppers want to sample
and learn about natural and organic selections.
Think like a consumer, but act like a provider. Endocrine-disrupting chemicals are one of the biggest drivers of
natural and organic beauty, health and wellness products.
When you know what consumers know, then you will better
understand what they want.
View Consumers as Patients
Stay ahead of new natural and organic trends, and
incorporate them in the conventional health, beauty and
Transparency, Transparency, Transparency
Put products on shelves that have recognizable labels and
are sourced from natural and organic ingredients. Meet
consumers’ demands for safer alternatives. If consumers
don’t recognize an ingredient, chances are they will
not put the product in their basket.
The ABCs of EDCs
Endocrine-disrupting chemicals (EDCs) are typically
artificial byproducts found in the environment (e.g.,
streams, lakes, air, soil), food and nonfood sources, storage containers, and other conventionally manufactured
products that have proven in animal studies to impair,
disrupt or alter the normal functioning of the endocrine
Research from the World Health Organization
indicates that EDCs found in food, home and
health products may be associated with health
problems and chronic diseases such as arthritis,
allergies, cancer and Alzheimer’s.
Two of the more common ingredients in health and
home products suspected of being EDCs are phthal-ates and parabens. These two substances are found in
plastics, soaps, lotions, perfumes and other everyday
Today’s consumers read labels and demand transparency. They are aware of potential dangers to their health
and are arming themselves with tools to make healthful
choices when they shop, browsing the aisles with a list
of ingredients in one hand and Google in the other.