April 15 - 17, 2018
Hyatt Regency Grand Cypress
Today’s shifting supply chain affects every
company in the food retail pipeline. Revolutionize your
business operations strategy at the Supply Chain
Conference. Session highlights include:
Regulatory and Compliance
Shelf Availability, and more!
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The Premier Event for the Food and
Consumer Product Industry
products, finds that shoppers respond to easy-to-digest
product education in bulleted form.
In the supermarket channel, Olbas’ three best-selling
products are the Olbas Inhaler, Olbas Cough Syrup and
The Olbas inhaler is made with essential oils, designed
to provide quick, supplemental relief to the sinuses, airways and lungs. Olbas Cough Syrup is made with herbal
extracts from Switzerland and pure wildflower honey to
support bronchial activity. Meanwhile, sales of Olbas Pastilles, which Page says have been added to more drug and
supermarkets shelves over the past few years, are thriving.
“There are few non-chemical choices in the [pastilles]
category,” says Page. “Our unique gluten-free formula is
especially soothing to the vocal cords.”
In terms of up-and-coming products, Page points to the
Olbas Sugar-Free Lozenges, which “are gaining fast on
Pastilles, as more consumers are looking to cut down on
The Acceleration of Natural and Organic
Many of the health problems attributed to food products
are finding their narratives encroaching on the health,
beauty and wellness industry as well. As a result, consum-
ers have begun to scrutinize nonfood purchases under the
same lens of health promotion and disease prevention
that they use to make food and beverage selections.
“What goes on the skin goes in the body” is the general
perspective of the modern, self-educated consumer. The
purity of ingredients and their effects on the systems of the
body (endocrine, immune, etc.) are of increasing concern.
For example, consumers with gluten sensitivity may
avoid skin products containing wheat and grains. While
chamomile and ginger are now used to calm skin, they
were once found only in teas or digestive aids.
The shorter the list of ingredients and the easier
they are to pronounce or recognize, the more likely a
health-conscious consumer is to buy the product. Shoppers are gravitating toward botanicals and other natural ingredients on the packaging of their lotions, soaps,
toothpastes and detergents.
“Today’s consumer is educated and motivated,” says
Page. “They see themselves as a partner with their family physician, with their pharmacist and with their grocer.
They see that all of those roles play a part in keeping their
ship not only afloat, but on course and ahead of the storm.”
$433 billion in
than the worldwide
$187 billion in
$1 trillion in beauty