face as they seek to build business beyond the perimeter.
The increasing prevalence of better-for-you products,
including those boasting high protein content, are helping
retailers clear that hurdle.
“With the rise and popularity of health and wellness
products, we are seeing the center of the store gaining more
relevance as companies clean up their labels,” Bacon says.
Creative merchandising and marketing can go a long
way toward building center-store sales.
Amazing Grass, for example, has used endcap displays
to create product awareness, and created temporary dis-
plays outside of center store in the fresh produce and dairy
departments, Therriault reports: “Our consumers are
often purchasing these items, along with our proteins, to
make fresh smoothies, so it’s a natural fit that also drives
basket size for the retailer.”
The following ideas offer some creative ways to start
building center store profits with protein:
• Offer recipes that require center store protein
ingredients. Such recipes “often have the added benefit
of affordability compared to recipes that focus on high-
er-priced fresh perimeter protein sources,” Buch says.
• Use shelf edge tags to call out high-protein prod-
ucts. This approach can move beyond “passive tag-
ging,” Buch says. “Retailers can create temporary price
reduction sales programs, ad features and in-store dis-
plays focused on the full grouping of products that qual-
ify for a protein claim.”
• Tap in-store dietitians. Buch suggests offering pro-
tein-themed “Fuel Up for Fitness” or “Power of Protein”
store tours, during which dietitians guide consumers
toward protein sources.
• Provide protein-powered demos. “One of my favorite
recipes to demo when I worked at retail was a Greek pasta
with tomatoes and beans,” Steinbach recalls. “We drove
sales of a new higher-protein pasta and canned beans.”
• Don’t ignore the pharmacy. “Bring the protein message to the pharmacy for older shoppers and those man-
68 MARCH 2018 WINSIGHT GROCERY BUSINESS
Pantry Staples Center Store
Building the Protein Pantry
Stocking store shelves with protein-rich products
has become a simpler task thanks to the innovative
products companies are bringing to market.
Amazing Grass: The organic, all-in-one
Protein Superfood Nutritional Shake delivers
20 grams of plant-based protein, seven
alkalizing greens and two servings of fruits and
veggies in a convenient powder. Also available:
Protein Superfood bars and new Protein &
Kale, a powder blend of plant-based protein
and dark leafy greens with 20 grams of protein.
Atkins Nutritionals Inc.: New Crispy Lemon
and White Chocolate Macadamia Nut bars
have real almond butter and a light, crispy
texture. Products coming this spring include
Atkins Plus Protein & Fiber ready-to-drink
shakes with 30 grams of high-quality protein
and 7 grams of fiber.
Bumble Bee Seafoods: Lemon Sesame &
Ginger and Sriracha varieties recently joined
Spicy Thai Chili and Jalapeno in the line
of Bumble Bee Seasoned Tuna Pouches.
The pouches now also include a spoon for
immediate, on-the-go consumption straight
from the pouch.
FlapJacked: The Protein Pancake & Baking
Mix has 20 grams of protein per serving;
Protein Cookie & Baking Mixes are made
with non-GMO and artificial-free ingredients
(two cookies made with the mix contain 10
grams of protein, as well as fewer carbs and
less sugar than traditional cookies); and the
easy-to-make Mighty Muffins have 20 grams
of protein, 5 grams of fiber and 10 grams of
sugar or less.
One Brands: Each One Bar packs 20 grams
of protein and 1 gram of sugar per serving.
Items include the best-selling One Birthday
Cake Bar, plus recently launched seasonal
flavors such as the One Red Velvet Cake Bar
for Valentine’s Day, the One Pumpkin Pie Bar
for fall, and the Key Lime Pie Bar for summer.
Protein2o: Protein2o protein drinks include
15 grams of premium whey protein isolate,
have only 60 calories, and are lactose-,
gluten- and preservative free. The company
recently introduced four new flavors
(including peach-mango and blackberry-dragon fruit), formulated with all-natural
ingredients and 10 grams of protein.
Consumers See Health Benefits
in Plant-Based Proteins
(Percentage who strongly + somewhat agree)
Homescan Panel Protein
survey, April 2017 (U. S.);
survey, March 2017
is associated with
positive health effects
offers superior nutritional
value compared to
There is no need
to eat meat in
today’s day and age