Laible sees convenience as the driving force of innova-
tion in packaged produce. “Shoppers are demanding fresh
products that are as easy to consume as a snack, and on
the go at any time during the day,” he says. “Single-serve
snack trays or snap-apart snack kits can profit from this
trend toward portable packaging and significantly expand
usage occasions for fruits or vegetables.”
Sonoco’s consumer research has shown that packaging
that reflects the consumer’s busy lifestyle increases con-
sumption of fruits and vegetables. To satisfy this need,
Sonoco recently introduced its patented PrimaPak system
for fresh or frozen spiralized veggies, with a flexible package
that’s easy to open and reclose. PrimaPak is also intended
for other fresh applications, such as organic lettuce.
“Reclosable packaging consistently ranks high among
consumer needs for food packaging,” says Laible, adding
that it has been a “game changer” in the cookie category.
Sonoco offers SmartSeal easy-open and -reclose flexible
lidding options for various produce categories, including
greenhouse tomatoes, grapes and salads.
“A shift to more grab-and-go and single-serve fresh
packaging certainly fits the dynamic of today’s con-
sumer,” says Richard. The trend toward smaller, one- and
two-person households is also influencing the desired
quantities of freshly packed items, he says.
To address the increase in demand for convenience
in healthful, on-the-go snacks and small meals, Inline
Plastics plans to launch extensions to its Safe-T-Fresh
Snackware line this year. “It’s inspired by eating on the
go, which is a huge trend,” says Cline.
Curtailing Food Waste
The reduction of food waste through a focus on packaging innovations that extend food freshness and safety is
another key driver. “The throwaway culture of today will
evolve into one that understands and embraces the role
of packaging as a primary means to reduce global food
and product waste,” says Luttenberger.
Pinpoint Software Inc.—a Madison, Wis.-based provider of Date Check Pro, an expiration date
management solution for grocery stores—is
hoping to play a significant role in
waste reduction. It recently
introduced an upgraded version of its freshness solution
that enhances reporting and
Packaging Fresh Business
busy lifestyles entices
them to buy, reveals