been running its Paws for Pets program every May for a
decade. In the initiative, shoppers are given the option to
review a list of items needed at pet shelters to purchase
and place in a donation cart at the front of the store; to
make a donation at the register; or to donate online.
The program is estimated to have helped over 150 local
shelters this year and raised a record $309,000 in 2017.
“Every year, it has grown in terms of customers engagement,” says Ron Bonacci, VP of marketing and advertising at Weis. “It’s been a real success for us, and we have
adopt-a-thons in which the shelters come to the stores
and we do events. It’s a satisfying cause to support. When
they say that more than 60% of households have a pet
that is part of the family, there is no better way than to
help that need.” He says he often comes across a few store
managers that have ended up adopting a dog at the events
Manufacturers have also been doing their part. For
example, Ogden, Utah-based American Nutrition Pet
Brands sponsored the Arizona Pet Project’s 15th annual
Hero Awards, which “celebrates the heroic efforts of ser-
vice or personal survival by animals who have acted to
save the life of a person, performed services within the
community or overcome their own circumstances to sur-
vive and thrive against the odds.”
“We believe in giving back for meaningful causes at
American Nutrition,” said Steve Mills, SVP of customer
brands and co-manufacturing, in a statement. “We
are honored to again be sponsoring this amazing event
and to be able to increase our participation from 2017.
There’s nothing better than celebrating heroic animals
while simultaneously raising funds and awareness for a
well-deserving organization, and it’s something we’ve
been looking forward to since last year’s event.”
for Crazy Critters
Here’s a look at some of the most interesting and
innovative pet products on the market today.
Multipet’s Aromadog line
The perfect find for pet parents who want to give their dogs some
homeopathic TLC. With every squeak, the toys release a calming
blend of lavender essential oils into the air, helping improve the
Apollo Peak Cat Wine and Dog Beer
Have you ever wished you could crack a brew with your dog?
These all-natural dog beers are brewed with fresh herbs, whole
chicken broth and other functional ingredients. The beverages
come in playful names such as Twisted Tail Ale, Extra Special Biter
and Oatmeal Snout. Cats, the more sophisticated species, have
the option to sip on libations such as White Kittendel, Catbernet
Petkin’s Cool-to-Touch Poopbags
Helping to make walk time a little less unpleasant, these handy
bags are cool to the touch and freshen users’ hands with menthol
as they do the dirty work.
Petzi Treat Cam
Pet parents who miss their furry friends while away or at work can
now watch what their dog or cat is doing during the day right from
their smart device with this nifty gadget, which provides a snack on
demand when verbal commands are obeyed via a “universal treat
iFetch Too Interactive Ball Thrower
Constantly throwing a ball for an overeager dog can be exhausting.
This automatic option can launch standard-size tennis balls both
indoors and outdoors. The balls can be launched 10, 25 or 40 feet,
and there is also an option for a variable setting to keep dogs
engaged and guessing.
The world’s first game console
for dogs. The interactive game
keeps dogs busy for hours and
offers treats for continued
Overall pet food
sales in 2017.
Source: Pet Food in
the U.S. 13th Edition,
cat wine is available
in Pinot Meow,
Quarterly Pet Report