Top ways grocers
can survive amid a
By Meg Major and
The continued progression of category blurring across retail channels has produced a grocery landscape that’s never been more complicated or competitive. As consumers seek out more digital and experiential shopping journeys, and as online and discount retailers dive deeper into the channel, the business of selling food continues to grow
exponentially more complex. Regardless, the onus is squarely on
retailers to make the experience seamless and memorable while
simultaneously positioning their brands to score higher points for loyalty
and trust. Yet while the competitive threats facing traditional grocery
operators are profound, so too are the opportunities for those committed to
investing in new tools while sharpening the blades on the go-to standbys.
As the skirmish to neutralize the gap between the leaders and laggards
intensi;es, Winsight Grocery Business pinpoints six key essentials to become
a prominent part of the toolbox for retailers intent on surviving and thriving.
NEEDS TO SUCCEED