FOCUS ON FRESH
G H Q
THE SUNSHINE STATE will experience the magic of produce when growers, packers, shippers and supermarket buyers head to Orlando, Fla., for the Southern Exposure show this month. Hosted by the Southeast Produce Council, this year’s
show will be held March 9-11 at the Walt Disney World Dolphin Resort.
The show will feature a variety of events, educational workshops and
a day-long trade show. Southern Exposure will kick off with a gala on
March 10, which will feature exciting surprises and offer great networking opportunities, say show organizers.
Willie Robertson, CEO of Duck Commander and executive producer
of Duck Dynasty and Buck Commander, will deliver the keynote speech
on March 11. Over the years, he has taken his company from a living
room operation to a premiere destination for all things outdoors, and
he will share insight from that experience with attendees.
In addition to three educational workshops, attendees will also have
the opportunity to learn about the products and services of the show’s
exhibiting companies. Here is a sampling of what some exhibitors will
DEL MONTE FRESH PRODUCE
“As always, our goal at SEPC Southern Exposure is to engage with cur-
rent and potential customers and suppliers, as well as to showcase our
key products and new initiatives,” says Dionysios Christou, vice pres-
ident, marketing for the Coral Gables, Fla.-based Del Monte Fresh
Produce. “SEPC provides the perfect setting to meet and have substan-
tive discussions with key decision makers, reinforce existing relation-
ships and build new contacts within the industry.”
The company’s whole and fresh cut produce lines as well as its value-
added offerings will be featured prominently. Del Monte Gold Extra
Sweet pineapple, as well as an extensive line of Del Monte bananas,
which includes a number of exotic varieties, will be highlighted. The
company will also exhibit its Del Monte Fresh Guac, which is available
in multiple flavors and sizes, as well as a range of whole avocado SKUs.
“We are excited to showcase our newest product line, the Del Monte
Vegetable Noodles, available in Zucchini, Yellow Squash, Sweet Potato,
Butternut Squash, Beet and Carrot flavors,” Christou adds. “Del Monte
Vegetable Noodles are 100-percent preservative free and come pre-cut
and ready to add to salads, sauté or boil.”
BRAGA FRESH FAMILY FARMS
Braga Fresh Family Farms, a third-generation farming family, carries
more than 25 varieties of fresh vegetables, including cauliflower, broccoli, sweet baby broccoli, celery, collards, kale, beets, cilantro, parsley,
radishes, romaine hearts, iceberg, green leaf, red leaf and more.
Last year, Braga, based in Soledad, Calif., introduced two organic
chopped salad kits as part of its Josie’s Organics line: Organic Sweet
Kale Chopped Salad and Organic Asian Chopped Salad, with organic
dressing and toppings included. “We are excited to share Josie’s Organic
Southwest Chopped Salad,” says Alisa Teglia, director of marketing and
“We will also be showing our full line of the recently introduced
washed and ready-to-enjoy baby greens and salad blends under their
premium Josie’s Organics line,” Teglia adds.
Short and sweet, the Southeast Produce Council’s
Southern Exposure show packs quite a punch.
BY LINDSEY WOJCIK