IN THE AISLES By Richard Turcsik
Onions in A Bottle
Hamburgers have their ketchup and hot dogs have
their mustard, but what does one put atop a sausage
Jensen’s Kitchen, a creator of fine condiments
and marinades, has solved this dilemma with
Jensen’s Kitchen Kettle Cooked Peppers and
Onions, billed as containing all the flavors of caramelized sautéed peppers and onions, puréed and
packaged in an easy-pour bottle.
Available in two varieties, Original and Sriracha
flavors, Jensen’s Kitchen Kettle Cooked Peppers and
Onions is packaged in 12-ounce glass bottles and
has a suggested retail price of $5.99. Both are all-natural, gluten-free, low in sodium, with no preservatives and no sugar added.
“The sauce is simple, healthy and delicious,” says
Robert Jensen, CEO and founder of Jensen’s Kitchen,
based in Syosset, N. Y. “This all started when I real-
ized that there is a condiment for hot dogs and ham-
burgers, but nothing for sausage. I wanted to capture
the essence and caramelization of sautéed peppers
and onions and place it in the palm of my hand for
easy use at any time—and thus, a new condiment
Originally developed to be used on all types of
sausage, Kettle Cooked Peppers and Onions can be
used on “everything,” Jensen says, including brush-
ing it onto grilled vegetables, pouring it on veggie
burgers, and as a dipping sauce for raw vegetables
and chips. It can also be used on turkey burgers,
chicken burgers and cheesesteaks, as a dipping sauce
for chicken cutlets and for multiple other uses.”
In addition to being merchandised in the condi-
ment aisle, Jensen’s Kitchen Kettle Cooked Peppers
and Onions can also be cross-merchandised in the
meat department at the sausage set.
For more information, visit jensenskitchen.com.
Sherpa Foods is bringing a centuries-old sprouted superfood
favored by the Dalai Lama and Sherpa climbers to the American
market with a line of tsampa based cereals. Tsampa is made with
course grind sprouted barley that is then roasted to give it a distinctive nutty flavor.
In Tibet, tsampa is traditionally mixed with hot tea and butter
and eaten at breakfast, but it is also consumed at lunch, dinner
and as an on-the-go snack called pa. It can be eaten hot or cold,
and can be mixed with hot or cold milk or water and flavored with
fruit, cream or maple syrup. It can also be blended in a smoothie,
stirred into yogurt, added to soups, made into pancakes, blended
with parmesan and pepper, mixed with butter and pressed into
cakes, or eaten as a breakfast porridge.
Sherpa Foods Tsampa is made with 100 percent organic and non-GMO ingredients (
certification in process), is low glycemic, a good source of protein, offers high levels of dietary fiber,
soluble fiber/beta glucan and resistant starch, is an excellent prebiotic for good gut health, and
very low in fat, with one-third the fat of oatmeal, say company officials.
“Tsampa tastes great, is ridiculously easy to prepare and has a wide variety of nutritional
benefits,” says Ren Yuthok, co-founder and CEO of Sherpa Foods, based in Newcastle, Wash. “We
may not all be Sherpas, but we all climb our mountains, every day.”
Sherpa Foods Tsampa is packaged in resealable gusseted pouches and available in five vari-
eties: Traditional (10-ounces), Apple Cinnamon Pecan (8-ounces), Cherry Almond Cranberry
(8-ounces), Chocolate Almond (9-ounces), and Toasted Coconut (9-ounces), all with a sug-
gested retail price of $7.99. An 18-ounce pouch of the Traditional is marketed in the baking
aisle with other specialty grains and has a suggested retail price of $9.99.
For more information, visit sherpafoods.com.
WAFFLING FOR VEGGIE LOVERS
Garden Lites has entered the $1 billion frozen
waffle market with what company officials say is
the first and only veggie-rich waffle line, using butternut squash and carrots as primary ingredients.
Garden Lites Waffles are available in Homestyle
Waffles and Blueberry Waffles varieties. Made with
23 percent vegetables, the waffles are kosher, gluten- and dairy-free. Packaged in six-count, 9-ounce
boxes, the suggested retail price is $3.49.
“Consumers demand better choices in their foods for themselves and their families,”
says Andy Reichgut, executive vice president at Classic Cooking, the Jamaica, N. Y.-based
manufacturer of the Garden Lites brand. “Garden Lites continues to fulfill consumers’ needs
by creating delicious and convenient products that offer the health benefits of vegetables, fiber and nutrients. This product is an extension of our wildly successful Garden Lites
Muffins. Our consumers asked for healthy and delicious waffles and we listened,” he says.
“We know everyone is so busy, and that getting in your recommended amount of fruits
and veggies is difficult,” says Julie Gould, brand manager of Garden Lites. “Now you can
really get your entire family off to a great start, in minutes, with these amazing-tasting waffles, which offer both convenience and nutrition.”
For more information, visit GardenLites.com.