becoming the leader in better-for-you snacks by making nearly half of
its portfolio consist of well-being choices by 2020.
“Consumers are increasingly interested in well-being for themselves
MUSCO FAMILY OLIVE CO.
and their families,” says Naomi Rosenfeld, director, well-being, North
America. “As such, people are seeking out foods that fit their lifestyle
and have well-being credentials. Today’s consumers are also looking for
simpler ingredients and more clarity about the food they eat.”
Mondel;z recently launched one of the first sponsored SmartLabel
apps to give on-the-spot access to the “inside” information of Mondel;z
International’s U.S. snacking products.
The Musco Family Olive Co.’s Pearls and
Early California brands command more
than 54 percent of the total national
branded market share of black ripe olives.
The Tracy, Calif.-based company is also
succeeding on the sustainability side as its facility has a closed loop
water system and a zero-waste status. Additionally, for the past two
years, it has been certified for SQF Level II Ethical Sourcing.
In 2013, the company introduced single-serve, liquid-free olive snack
cups called Olives to Go!. “This move revolutionized the olive category
by offering a convenient olive snacking solution,” says Dan Kelly, vice
president of sales.
Currently, Pearls is collaborating with its retail partners in developing a snacking section within the olive shelf set.
Nestle Purina has always been an anchor in the pet
food category at grocery stores. Now Purina is making a difference in the center store by giving consumers a broad range of products to choose from
in the pet food segment as well as new items that
might just get consumers excited about a visit down
the pet aisle. The St. Louis-based company offers
brands across the pricing spectrum. That includes
Alpo on the value side to its Dog Chow and Beneful on its premium end
of the dog food market. The company offers Purina ONE in the super
With cats, Purina offers Friskies and Cat Chow in the premium segment with Fancy Feast and ONE in the super premium segment. In the
Ultra category, Purina offers Purina Beyond.
OLD ORCHARD BRANDS
A family-owned and operated company, Old
Orchard Brands has grown to offer more than 100
bottled and frozen juice products.
“Old Orchard is passionate about bringing to
PERNOD RICARD USA
market only the highest quality fruit juices and
innovative blends,” says Kevin Miller, vice president
of marketing. “We operate a state-of-the-art manufacturing facility
that’s certified to the highest food safety and quality management stan-
dards set by the Safe Quality Foods Program.”
Last year, Old Orchards, based in Sparta, Mich., expanded its line to
include four new juice products that are USDA-certified organic and
Non-GMO Project verified. It also launched two organic frozen juice
concentrates. This year, the company will introduce additional flavor
combinations, including a Strawberry Rhubarb flavor available in a fro-
Pernod Ricard USA is the largest
subsidiary of Paris, France-based
Pernod Ricard SA, the world’s second-largest spirits and wine company.
Pernod Ricard employs approximately 18,000 people worldwide.
The company’s leading spirits and wines include such brands as
Absolut Vodka, Jameson Irish Whiskey and Beefeater Gin, and wines
such as Kenwood Vineyards.
Pernod Ricard USA is based in New York and has roughly 850
employees across the country.
STOUT BREWING CO.
Since launching in 2012, Stout Brewing
Co. has created progressive and innovative adult beverages. “We knew that
we could disrupt the monotony of
the flavored malt beverage (FMB) category and introduce brands that
would catch not only the consumer’s attention, but retailers as well,”
says Ashley O’Leary, marketing manager for the Kings Mountain, N.C.-based company.
With three brands distributed in more than 26, states the company’s
token brand, Great America, launched in 2013 with two moonshine
“Thanks to the nostalgic, Mason jar packaging, Great America struck
a chord with consumers,” O’Leary says. “With moonshine making its
reemergence into the market, Great America has been able to secure its
place in a niche market.”
Duke’s, a brand of Boulder, Colo.-based Thanasi
Foods, is among the fastest growing meat snack
brands in America. For its meat snacks, Thanasi
uses real, whole ingredients and hand-selects 100
percent grass-fed beef and fresh, never frozen pork
and chicken. The company prides itself on its Smoked Shorty Sausages
and Grass-Fed Brisket Strips.
“Our meats are smoked using real hardwoods, and we do everything
in small, limited-sized batches,” says Logan Soraci, brand manager. “We
even stamp each one of our bags with the actual small batch case quantity number. It’s not easy, it’s not fast, but it’s worth it.”