now includes organic soups through its
The snacks market is another big one
in the Minneapolis-based General Mills’
portfolio. The company produces such
well-known brands as Bugles, Chex,
Fiber One, Nature’s Valley and Yoki. Its Annie’s line of snacks include
Since its was founded in 1864, Heineken has
grown a dynamic portfolio of upscale brands.
“In the same spirit that inspired founder
Gerard Heineken, Heineken USA is passionately committed to maintaining its premium
quality as well as offering innovative products and programs to keep pace with evolving consumer tastes and lifestyles,” says Nuno Teles, chief marketing officer.
The White Plains, N.Y.-based company supports its brands extensively. The support includes Heineken and Heineken Light’s partnership with the UEFA Champions League and Major League Soccer
(MLS); Strongbow Hard Cider’s “Nature Remix” advertising campaign
and launch of a new flavor in the Spring; Dos Equis’ Cinco de Mayo and
the “Most Interesting Man” campaigns; and Tecate’s “Fight Night Every
Night,” an integrated program leading up to the May 6 boxing match
between Canelo Alvarez and Julio Cesar Chavez, Jr.
Every Idahoan Foods product is made
with 100 percent Idaho potatoes
sourced from local growers.
Beyond using only Idaho potatoes,
the Idaho Falls, Idaho-based company
is the only category player that has all
of its potato processing plants located within the state, which shortens
the distance from “field-to-fork.”
“Idahoan has led the way in innovation within the packaged potato
category. We feel this is our responsibility as the category leader,” says
Ryan Ellis, director, retail marketing and business development.
Utilizing a new 21st century proprietary processing breakthrough,
the company recently launched new Idahoan Signature Russets Mashed
JOHN B. SANFILIPPO & SON
One key to Fisher Nuts’ success has been its
partnership with the Food Network and celeb-
rity chef Alex Guarnaschelli. To celebrate the
five-year partnership, Fisher Nuts, a brand of
Elgin, Ill.-based John B. Sanfilippo & Son, and
Guarnaschelli launched the #LiveUnshelled
social media campaign.
“Chef Alex has been inspiring home chefs for years with her innovative tips and creative, yet simple recipes on behalf of the Fisher brand,
but now we’re asking our consumers to step outside of their comfort
zones, try something new and come out of their shells,” says Howard
Brandeisky, senior vice president, global marketing and customer solutions at John B. Sanfilippo & Son.
Other keys to Fisher’s success have been gaining Non-GMO Project
Verified status across the entire product line, which also contains no
Mars is a private, family-owned
company that is comprised of six
global business segments including leading confectionary manufacturers Mars Chocolate North America and Wrigley.
“To know Mars is to understand our heritage, the five principles that
guide us every day and the objective of mutuality, which is at the heart
of how we operate and has helped us become a successful global food
business,” says Tim LeBel, president of sales for the McLean, Va.-based
These principles were first expressed by Forrest E. Mars, Sr. in the
early 1930s, and call upon the company to create mutual benefits for all
of its stakeholders.
MillerCoors brings beer drinkers a selection of high-quality
beers, flavored malt beverages
and hard ciders. Miller Brewing
Tenth and Blake Beer Co., the craft and import division of
MillerCoors, is a family of craft breweries, import beers and hard ciders
that imports beers such as Italy’s Peroni Nastro Azzurro, the Czech
Republic’s Pilsner Urquell and the Netherlands’ Grolsch.
Beyond beer, Chicago-based MillerCoors operates the Crispin Cider
Co. and several other non-beer brands.
“MillerCoors, the U.S. business unit of the Molson Coors Brewing
Co., has an uncompromising dedication to quality, a keen focus
on innovation and a deep commitment to sustainability,” says Jim
McNellis, director of large format channel solutions–commercial center of excellence.
Mondel;z International is working to help consumers lead
healthier lives. The East Hanover,
N.J-based company intends on