styles and perfecting classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the
company often takes extra steps like dry-hopping, barrel-aging and a
secondary fermentation known as krausening.
Campbell Soup Co.
Campbell Soup Co. is a
global food company based
in Camden, N.J., with annual
sales of approximately $8 billion. The company makes a
range of high-quality soups
and simple meals, beverages, snacks and packaged fresh foods.
“Campbell is driven and inspired by our purpose: real food that mat-
ters for life’s moments,” says Jim Sterbenz, senior vice president-sales at
Campbell U.S. “For generations, people have trusted Campbell to pro-
vide authentic, flavorful and readily available foods and beverages that
connect them to each other, to warm memories, and to what’s impor-
Led by its $2.1 billion Campbell’s brand, the company recently
expanded its portfolio with its line of Well Yes! Soups and offers a range
of brands including Pepperidge Farms cookies, Goldfish crackers and
“Our mission is to nourish people’s lives by offering a wide variety of
convenient, delicious and affordable food choices that can help everyone enjoy a balanced, healthful diet,” Sterbenz says. “We asked a simple
question without a simple answer. ‘What is real food?’ We drew inspiration from one of our early leaders, Dr. John Dorrance, who pioneered
good, affordable food in America with the invention of Campbell’s condensed soup.”
The Clorox Co.
The Clorox Co. is a leading multinational manufacturer and marketer of
consumer and professional products,
marketing brand names such as its
namesake bleach and cleaning products; Pine-Sol cleaners; Glad bags,
wraps and containers; Hidden Valley dressings and sauces; Britawater-filtration; and Burt’s Bees natural personal care products.
“Clorox has come a long way since the company’s launch in 1913
when bleach was our only product,” says Bob Richardson, sales director.
“Today we continue to make significant investments to support long
term innovation. We want to ensure we offer our consumers and retail-
ers products that are grounded in consumer insights and are supported
with the ‘3Ds’ of demand creation—desire, decide and delight.”
The Oakland, Calif.-based company recently introduced a line of dis-
infecting sprays and wipes that also provides experiential fragrances in
two scents: Tuscan Lavender & Jasmine and Hawaiian Sunshine.
“Clorox is always looking for new ways to make cleaning better and
consumers’ lives easier,” Richardson says.
The CoCa-Cola Co.
The Coca-Cola Co. commits itself
e. & J. Gallo Winery
to helping its retail customers reach
their objectives and grow their
business in what it calls the “Coca-Cola Commitment for Retail.”
“As part of that commitment, we provide customers with differ-
entiated shopper marketing solutions and help them leverage our
unmatched portfolio of leading brands,” says Pam Basciani, group
director, retail channel strategy and commercialization. “To succeed in
today’s retail landscape, we know it is critical to be shopper-centric.”
In the first quarter of 2017, the Atlanta-based company will release
a variety of new products, including two flavors of POWERADE, two
varieties of Simply juice drinks and three exotic flavors of Minute Maid,
as well as two new transactional packages of Coca-Cola mini cans.
E. & J. Gallo Winery crafts
and imports wines and spirits to suit a diverse range of
tastes and occasions.
“As a company, we consis-
tently lead category growth in
nearly all segments of the wine and spirits industry,” says Herb Smith,
vice president of retail customer development and category manage-
ment for the Modesto, Calif.-based company. “We support all U.S. sales
from all channels of trade, with the grocery channel being our largest
one. We build bridges between shoppers and brands, assist customers at
the point of decision, plan and strategize, create and innovate.”
The E. & J. Gallo portfolio is comprised of more than 80 unique
brands. Additionally, Glassdoor selected E. & J. Gallo Winery as one of
the Nation’s Best Places to Work.
Gaea was founded in 1995 with a vision to introduce the world to the benefits of the Greek
“Gaea has a genuine philosophy of life, with
a deep appreciation for nature, favoring nonaggressive harvesting over large volumes and
high yields,” says David Neuman, CEO of the
U.S. division of the Greek-owned company, based in Hollywood, Fla.
Gaea recently introduced a line of gourmet olives: super-mammoth
grade, hand-picked olives packed in resealable, liquid and preservative-free pouches. A dirty martini juice will also be available this spring.
General Mills continues to make a push in the cereal market, led by
its expanding Cheerios line, but also including such long-time favorites as Wheaties, Chex, Trix and Cocoa Puffs. Of course, the Progresso
line of soups has been a staple for General Mills for nearly 60 years and