G H Q
CELEBRATING CENTER STORE
Grocery Headquarters’ inaugural Center Store Trailblazer Awards honor the CPG companies that are thriving.
BY REBEKAH MARCARELLI
IT IS NO SECRET THAT THE CENTER STORE has lost some of its zeal. Despite the fact that he perimeter continues to close in, there are still a few manufacturers that are deliv- ering value and excitement to center store.
In keeping with Grocery Headquarters
tradition of honoring those that standout with
our prestigious Trailblazer Awards, we present
the inaugural Grocery Headquarters Center Store
Trailblazer Award winners. The recognized companies
are doing the most in forwarding center store sales.
Best known for its American-style
lagers Budweiser and Bud Light,
Anheuser-Busch leads numerous
“There are many challenges in our
THE BARILLA GROUP
industry, including increased competition across the retail landscape,
out-of-stock pressures and SKU proliferation,” says Adam Byrne, vice
president of category leadership with the St. Louis, Mo.-based U.S. arm
of Anheuser-Busch InBev. “Anheuser-Busch is dedicated to developing
recommendations to address these challenges.”
Anheuser-Busch is working to identify core assortments for the beer
category. The company has identified the items with the highest rate
of sale and incrementality, and Byrne says these high rate of sale items
should have ample shelf space to avoid out-of-stocks.
The Barilla Group is continuously innovating its
products and offers options that satisfy an array of
Burgeoning interest in gourmet products led
the Northbrook, Ill.-based company to develop its
Collezione line, which consists of artisanal cuts
of pasta. The company’s Pronto line does not
require boiling or draining, and Barilla will
soon add another line of products to its conve-
Barilla has also launched a variety of creative
marketing and merchandising programs, including its “Passion for Pasta” campaign.
“With its ‘Good for You, Good for the Planet’ way
of doing business, Barilla is devoted to safeguarding the
wellbeing of people and the planet along the entire production
line and improving food access and social inclusion,” says Tim Knuettel,
vice president of sales, U.S.
Consumers from all corners of the
globe call for Beam Suntory’s brands. These include the Jim Beam and
Maker’s Mark bourbon brands and Suntory whiskey Kakubin, as well
as world renowned premium brands including Knob Creek bourbon,
Yamazaki, Hakushu and Hibiki Japanese whiskies.
Beam Suntory was created in 2014 by combining the world leader
in bourbon and the pioneer in Japanese whiskey to form a new company with a passion for quality, innovative spirit and commitment to
“Growing for Good.” Based in Chicago, Beam Suntory is a subsidiary of
Suntory Holdings Limited of Japan.
THE BOSTON BEER CO.
The Boston Beer Co. began in 1984 when founder and brewer
Jim Koch uncovered a generations-old recipe in his father’s
attic. Koch re-created the recipe in his kitchen and named
it Samuel Adams Boston Lager, in recognition of one of the
nation’s great founding fathers.
Today, The Boston-based company brews more than 60
styles of beer. It relentlessly pursues the development of new