ORAL CARE FOOD
Iams, a brand of Franklin, Tenn.-based
Mars Petcare US, has launched Iams
Oral Care Complete Cat Food.
The product is specifically designed to
aid cats’ oral care, and contains ideal
calcium and mineral levels to help keep
teeth and gums healthy, say company
officials. Iams Oral Care Complete has
a larger, groovier and crunchier kibble,
designed to help provide a deep clean
that scrapes away plaque and tartar. The
food offers cats 100 percent complete
and balanced adult nutrition, with zero
percent fillers and high-quality ingredients
for lifelong health, officials add.
Iams Cat products, including the new
Iams Oral Care Complete formula, are
premium foods that offer three visible
benefits: optimal levels of fatty acids
to give the cat a soft and shiny coat,
a tailored fiber blend that includes
prebiotics and beet pulp to support
the cat’s digestive health, and a mix of
premium, high-quality ingredients that
contribute to healthy energy levels.
Iams Oral Care Complete is available
in 3.5-, 7-, 16- and 22-pound bags.
They have a suggested retail price
ranging from $7.49-$29.99. For more
information, visit IAMS.com.
GIVE IT UP FOR GIVELITTER
World’s Best Cat Litter is giving cat
lovers the power to donate thousands of
pounds of litter for free with just one click in
its latest round of GiveLitter.
In 2017, the brand is partnering with five
animal shelters across the U.S. to donate litter
to cats in need. Fans can vote daily for their
favorite of the five shelters to receive 5,000
pounds of litter at givelitter.com. The shelter
with the most votes by February 28th will
receive additional litter. Fans will also have
opportunities throughout the year to play
Purrrsuit, the free mobile and desktop game
World’s Best Cat Litter offers to help earn even
more litter for the shelters.
The 2017 GiveLitter shelter partners are:
Northeast Animal Shelter in Salem, Mass.,
Animal Haven in New York, Kitten Rescue in
Los Angeles, Austin Humane Society in Austin,
Texas and Humane Society of Tampa Bay
in Tampa, Fla. Since its launch in 2010, the
World’s Best Cat Litter GiveLitter charity has
empowered cat lovers to donate more than
550,000 pounds of free litter to deserving
shelters across the country.
World’s Best Cat Litter uses naturally
absorbent corn to create formulas that guarantee
outstanding odor control, quick clumping and
easy scooping, say officials for Muscatine,
Iowa-based Kent Pet Group, maker of World’s
Best Cat Litter. For more information, visit