7191 10th Street North
Oakdale, MN 55128
cub.com With a new upscale, easy-to-shop format focusing on customer service, Cub Foods
aims to remain the Twin Cities market leader. BY RICHARD TURCSIK
The Lily does not lie. The community newspaper serving the St. Paul suburbs of Oakdale and Lake Elmo, Minn. recently polled its readers asking
them to name their favorite supermarket. The
winner hands-down: Cub Foods in Oakdale.
“We take a lot of pride in that,” says Darren
Caudill, vice president, retail sales planning
at Cub Foods, based in Stillwater, Minn. “We
try not to be boastful, but when you have a
major competitor come into a market like this
and they were here before we had this store, it
means a lot that this community embraces us
the way we embrace them and voted us No. 1.”
Caudill is referencing Hy-Vee, which oper-
ates a store directly across 10th Street North;
the two even share a traffic light.
Technically, Cub was there first, as a
Rainbow Foods, a Roundy’s banner that operated a smaller store is set back from 10th Street
at the far end of the shopping plaza. Cub, a
corporate-owned division of Eden Prairie,
Minn.-based Supervalu, acquired the store in
2014 when Roundy’s pulled out of the market.
Cub officials then took over the lead anchor
spot in the shopping plaza—a vacant Kmart.
“We took off the front half of the Kmart and
the site was retrofitted,” says Caudill.
The resulting store is far different from the
warehouse-style outposts of Cub Foods’ roots.
While still maintaining its low-price leader
grocery image, a heavy emphasis has been
placed on fresh departments, service counters,
scratch bakery, bulk foods and upscale accou-
terments, like kitchenware and small appli-
ances. Grocery aisles are wide and easy to shop
thanks to dangling markers over each category.
“We have moved along with the customer,”
says Caudill. “This store represents who we
are going forward. It is a vision of what we’re
becoming, where we’re moving. We lead strong
with fresh impressions, which has been kind of
a Cub mainstay for some time,” he says, noting
that when the original Cub Foods store opened