A REAL TREAT
Truly Good Foods is introducing trEAT4u, a line of healthy snacks built
around a special set of nutritional criteria. Launching with seven flavors,
trEAT4u’s 1-ounce snack bags are designed to meet customer demand
for smaller portion sizes and be a healthier option for on-the-go.
“We created trEAT4u directly in relation to specific requirements from
some of our customers,” says Chad Hartman, director of marketing at the
Charlotte, N.C.-based company. “We are looking forward to seeing the
brand succeed not only with those customer verticals, but also to the
Each item in the trEAT4u line is built around a 10-point nutritional
criteria that include being less than 200-calories, less than 20-grams of
sugar and less than 200-milligrams of sodium and having no grams of
cholesterol or trans fat.
The product is currently available in seven flavors: Almonds, Fiber
Crunch Delight, Fruit Bowl, Moonburst, Perfectly Fit, Sunshine Blend and
Triple Treat. Snack bags are available for orders now in 24-count or a 120-
count. —Seth Mendelson
In a bid to diversify their product portfolios, an increasing
number of mainstream grocery manufacturers are investing in better-for-you and superfoods start-ups. At least two
such companies were showcasing their wares at the Winter
Fancy Food Show, held in San Francisco in January.
Through its 1894 venture arm, named after the year the
company was founded, The Kellogg Co. led a $4.25 million
investment in Kuli Kuli, an Oakland, Calif.-based manufacturer of nutrient bars, energy shots and vegetable powder
made with moringa—a tropical tree billed as being more
nutrient-dense than kale and providing complete plant protein, along with calcium, iron, antioxidants and vitamins.
Rhythm Superfoods, an Austin, Texas-based manufac-
turer of salty snacks made from nutrient-dense superfoods,
“The combination of investment capital along with the
various resources and capabilities that we have at General
Mills can be a great recipe to help drive and build these
brands,” Haugen says.
SPANNING THE GLOBE
SIAL, the international food trade show organizer, is sponsoring
two shows in May, in Canada and China.
SIAL Canada will be held in Toronto from May 2–4 at the Centre
Enercare Convention Center, where it is expected to attract 15,000
visitors from 60 countries who will visit some 930 vendors. For its
2017 edition, SIAL Canada is welcoming the European Union as the
“region of honour.”
Phil Hogan, Member of the European Commission responsible
for Agriculture and Rural Development, will be in attendance at SIAL
Canada with a business delegation of approximately 60 companies.
U.S. visitors to SIAL Canada obtain free registration by entering the
code SIALGHQ17 on the registration site.
SIAL CHINA 2017, Asia’s
largest professional food and
beverage exposition, is scheduled for May 17–19 in Shanghai.
The show will feature four dedicated zones for meat, dairy,
beverage and wine, four of the
top product sectors in China, in
terms of continual fast growing
For the first time at SIAL
CHINA, non-alcoholic beverages and alcoholic beverages
will be separated into two
zones. While overall beverage growth in China was less than one percent in 2015, some sub-categories have outperformed as Chinese
consumers pay closer attention to health, safety and wellness. China
also remains the world’s largest consumer of alcoholic beverages
with consumption expected to reach 84. 37 billion liters in 2016.