NONFOODS NEWS
Tissues on the Go
Kleenex Brand has two new products hitting shelves that are
designed for busy, multi-tasking consumers. Kleenex Ultra Soft
Go-Anywhere tissues are offered in a versatile package and Kleenex
Multicare tissues are larger and stronger than regular Kleenex products.
Kleenex Ultra Soft Go-Anywhere tissue features a slim format,
available in four designs, a snap strap and a sealable lid that dispenses
easily. The protected packaging makes tissue more mobile, accessible and convenient, say company officials. Compared to traditional
On-the-Go packs, the Ultra-Soft Go-Anywhere tissue has three times
more tissue, including 30 tissues per pack.
Kleenex Multicare tissue is 75 percent larger and 50 percent stronger than Kleenex Trusted Care tissue. Available in four package designs,
Kleenex Multicare stands up to multiple occasions from sneezes to
snacking to small spills, officials add.
“We’re committed to building upon our legacy of innovation and
providing products that help people take care of themselves every day,”
says Rusty Zaspel, senior brand manager for Kleenex Brand Facial
Tissue, a brand of Irving, Texas-based Kimberly-Clark. “As we listened
to consumer feedback and considered their busy lives, we recognized
a need for convenience on-the-go while keeping tissues protected, and
also providing a larger tissue that can serve more purposes.”
The suggested retail price for Kleenex Ultra Soft Go-Anywhere and
Kleenex Multicare tissue is $2.19 for a single pack and $7.29 for a four-
pack bundle.
For more information, visit kleenex.com.
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