IMUSA’s recipes are available on the brand’s
website recipe page, and a series of recipes and
recipe cards accompany each IMUSA cookware vessel at the retail level.
Established in 1995 by Mark Hirschberg,
Multipet International is one of the premiere
suppliers of pet products throughout the U.S.,
Europe, South America, Australia and beyond.
Its products can be found in more than 40,000
retail outlets, making Multipet International a
leader within the pet industry.
The Multipet International brand focuses
on internationally sourced fabrics, unique
designs and unwavering quality, all with a
focus on value to its consumers. For more
than 20 years, consumers have welcomed the
Multipet International brand into their homes.
Some of the brands the Moonachie, N.J.-based company is most known for include the
Loofa Dog and Lamb Chop. The Loofa Dog
comes in more than 20 varieties and is available in retail outlets throughout the world.
Leslie Yellin, executive vice president, says
Loofa Dog is also an internet sensation with
hundreds of images and videos. She adds that
“Lamb Chop is a dog’s best friend, and now
based on its popularity we launched Lamb
Chop for cats.
“As one of the top dog toy suppliers in the
U.S. our reputation stands behind us,” she
says. “Multipet excels at innovation. We also
pride ourselves on supplying toys, catnip and
travel accessories that maintain their position
for decades. We love what we do and it shows
in our products.”
How does a company go from selling turquoise
and silver jewelry in 1979 to becoming a manufacturer and distributor of daily essentials in
2017? Mark Deuschle, president of Denver-based Navajo, says it is all about listening to
customers and adapting along with them.
“With distribution channels set up in the
U.S. and Mexico, it was a natural step for
Navajo to start sourcing other items their retail
partners requested,” says Deuschle. “Navajo’s
product line developed as the scope of corner-store industry changed. Contacts in multiple
countries, a robust distribution system, and an
in-house design team gave Navajo the ability
to be versatile and expand in a rapidly chang-As Navajo’s experience in general merchandise grew, success was found in broader trends
and industry shifts, not fads. TSA-compliant
toiletries (Handy Solutions brand), maintaining consumer eye health with a broader selection of protective, fashionable gear are eye-wear standards (Piranha and Envy brands)
and mobile adapters and accessories (Hottips!
brand) are areas where Navajo has thrived.
Now, sustainable products are an innovation driven by environmental demands and
growing consumer awareness. As part of that
initiative, Navajo has introduced Piranha
Bamboo Sunglasses to the market. Piranha
Bamboo incorporates bamboo temples with
the classic sunglasses design to form a signature, organic style.
“Piranha Bamboo Sunglasses don’t only
look natural, they feel natural,” says Deuschle.
“When it comes to environmentally ethical
manufacturing decisions, it’s a step in the right
direction for Navajo and the industry.”
WHINK PRODUCTS CO.
Whink Products Co.’s commitment to the
community includes maintaining a youth soccer league playing field complex for children
up to the 7th grade on its grounds. The Eldora,
Iowa-based company is also the primary benefactor to the Iowa River Greenbelt Resource
Trust and several executives sit on the board of
directors. Company goals for 2017 include
prairie restorations and the creating of habitat
for pollinators along the new “Rails to Trails”
corridor. Whink is also a milkweed seed collection sight for the “Save the Monarch
Steve Throssel, CEO, says Whink encourages employees’ participation in community
civic organizations via support (monetarily)
and participation (allowing time off). This
includes, but is not limited to Rotary, Kiwanis
and the Lions club. “These organizations are
well represented by our involvement, as is the
Eldora area United Fund,” he says.
On the product side, Whink continues to
improve and to refine its specialty cleaners,
offering a line of effective products under
the Mossy Oak brand as a private label line
directed at the hunting, fishing and outdoor
“The big challenge is that there are so many
choices and a somewhat static market, meaning not a lot of new store openings,” says
Throssel. “We’ve spent the better part of the
last two years trying to find a way to actually clean the air, or scent from the air. This
is pure R&D work and we’re utilizing Iowa
State University’s testing facilities to give us
the academic approach to success. These products have a broad application throughout the
home. So far we have products that work and
out perform others in the marketplace. We
feel like we have this success with our Whink
Uniform Wash and our GSR/Mossy Oak line