GHQ GoBottle Half Vt JUNE 2017.pdf 1 5/15/17 9:08 AM
GHQ NONFOODS FOR PROFIT
Ideavillage Products Corp. products are innovative problem solvers, rel-
evant to many consumers, says Ron Boger, president and COO of the
Wayne, N.J.-based company. “Our consumers immediately respond to
our products as they resolve their everyday problems,” he adds. “Thus,
our items are highly impulsive on the retail shelf.”
Ideavillage’s Copper Embedded compression sleeves, designed to
enable consumers to experience pain relief and improved joint mobility
and stability in their daily lives or during physical activities, will be a
$400 million brand in 2018, according to Boger. Other popular products
include the Finishing Touch Lumina hair trimmer, Micro Touch Max
male hair trimmer, Micro Touch ToughBlade Shaver and the Finishing
Touch Yes hair remover.
“We are committed to taking care of the consumer,” says Boger. “Our
entire organization—from sourcing and product development to marketing—has the mission of providing to our customers impeccable
quality product with a great retail value.”
Founded in Colombia in 1934, IMUSA is a respected brand with more
than 20 years of experience in the U.S. marketplace. In February of
2011, IMUSA joined Groupe SEB, a leader in product quality and innovation, composed of the strongest cookware brands in the world.
Victoria Rodriguez, marketing director for the Doral, Fla.-based company, says IMUSA is most recognized for its reach in the Hispanic consumer market with key items including the cast aluminum caldero and
the tamale steamer. IMUSA’s product expansion into other food cultures, such as the IMUSA wok used in Asian cooking, has increased the
brand’s reach and crossover appeal.
Today, IMUSA USA is a leading brand of Hispanic and International
housewares, offering a complete assortment of ethnic cookware, small
kitchen electrics, espresso, tools, gadgets and specialty items. “We pro-
vide our customers with quality products at a great value, keeping in
mind authenticity and tradition,” says Rodriguez. “The brand invites its
customers to keep tradition alive and to recreate family recipes that take
you back home, while also capturing the foodie who wants to explore
the exciting world of ethnic cuisines.”
In addition to cookware, IMUSA provides consumers with an easy
and quick solution to ethnic cooking with its recipe offering.