FRESH TALK By Natalie Taylor
THE SKYR’S THE LIMIT
Icelandic Provisions, a line of traditional Icelandic skyr, has added
tropical Key Lime to its flavor offerings. The new variety joins four
flavors: Plain, Vanilla, Coconut, and Raspberry, in addition to three
Nordic-derived varieties: Strawberry with Lingonberry, Blueberry
with Bilberry, and Peach with Cloudberry.
Icelandic Provisions Key Lime skyr offers sunny citrus and tart
flavor notes mixed with creamy skyr, available for a suggested retail
price of $1.69-$1.99 per 5.3-ounce cup. The new Key Lime flavor
contains 15 grams of protein and 1.5-percent of milk-fat, while
remaining naturally low in sugar. The Icelandic Provisions product
line does not contain artificial preservatives, thickeners, sweeteners,
flavors or colors.
“Adding Key Lime as our eighth flavor is a strategic move to bring
a sunnier offering to our product range. As our first foray into the
citrus arena, we think the tartness of Key Lime plays a nice foil to the
creaminess of our skyr,” says Steve Platt, CEO of Icelandic Provisions,
which has U.S. offices in New York. “As we’re seeing more and more
Americans choosing Icelandic skyr over other yogurts, we want to
give them a wider range of flavors to explore.”
Skyr is a nourishing cultured dairy product and a dietary staple of
Icelanders, according to company officials. Icelandic Provisions is
made with preserved heirloom skyr cultures, a proprietary ingredi-
ent that is centuries old. It is these heirloom cultures that produce
its creamy texture and mild taste. Icelandic Provisions skyr is protein-
rich; it takes four cups of milk to produce one cup of skyr, where
Greek yogurt takes three cups, officials say.
For more information, visit icelandicprovisions.com.
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