For centuries, brewing a delicious cup of tea meant dealing with loose leaves, cumbersome metal balls or squeezing hot, soggy bags. Now officials at Oxnard, Calif.-based
Primal Essence have brewed up a new way to enjoy herbal tea with their line of
squeezable concentrated super teas.
Available in Classic Chai, Vanilla Chai, Lemon Ginger, Ginger Zing, Peppermint Splash
and Tumeric Tulsi varieties, the Primal Essence Super Teas line is certified organic and
kosher. Packaged in 1.5-ounce bottles, consumers simply add a squirt or two of the
purely natural plant extracts into a cup of hot or ice water. Each bottle yields 50 or more
cups of tea and has a suggested retail price of $9.99.
For more information, visit primalessence.com.
IN FULL LIGHT
Heineken USA has launched Amstel Xlight in
the Arizona, Texas and Boston markets. With
only 90 calories, 2 grams of carbs, 4.2-percent
ABV, and 4 IBUs, according to company officials,
Amstel Xlight sets the new standard for a ses-sionable, premium quality light beer with a full
For domestic light beer drinkers looking for
a crisp, low calorie and low carb beer, company
officials say Amstel Xlight offers an upgrade by
delivering a premium import beer taste for an
active, balanced lifestyle. It is available in six-pack bottles, 12-pack cans and a 24-ounce single-serve can.
“Consumers who have tasted it, loved it,” says
Jessica Robinson, senior brand director, Amstel
and Strongbow, at Heineken USA, based in
For retailers and on-premise operators, it offers
an imported alternative to their domestic light
beer selection. For consumers, it offers a session-able, low-calorie and low-carb beer with a great
refreshing taste. Amstel Xlight won’t weigh down
the beer drinker so there’s no compromising an
The three-market launch of Amstel Xlight is
being supported with a fully integrated marketing program to drive consumer awareness and
trial and generate store traffic, including in-store
display, shelf and cooler materials to promote
planned, impulse and repeat purchases.
For more information, visit amstellight.com.
Spreading the Goodness
Sneaky Chef Foods is “sneaking the good stuff” into the jelly aisle with a line of fruit
spreads that include vegetables as hidden ingredients.
In addition to fruit, each jar contains carrot, beet and sweet potato. All Sneaky Chef
Fruit Spreads are all-natural, certified GMO-free and produced in a nut-free facility.
They are also free from artificial colors and flavors, contain no high fructose corn syrup
and are soy-, gluten- and dairy-free.
Sneaky Chef Fruit Spreads are available in Cherry Vanilla Pop, Blue Razz Berry,
Caramel Apple, Watermelon Slice, Red Razz Berry and Grape-licious flavors. A
10-ounce glass jar has a suggested retail price of $3.99.
“Jelly is a traditional favorite for so many things, but unfortunately most on the market today contain little real fruit and many artificial flavors and colors, fillers and high
fructose corn syrup,” says Missy Chase Lapine, founder of Sneaky Chef Foods, based in
Tarrytown, N. Y. “That’s why I’m thrilled to introduce Sneaky Chef Fruit Spreads. They
are so delicious, your kids (and you) will never notice you’re sneaking in the veggies.”
For more information, visit thesneakychef.com.