Grocery Business - June 2017

BAGGING TRADITION

For centuries, brewing a delicious cup of tea meant dealing with loose leaves, cumbersome metal balls or squeezing hot, soggy bags. Now officials at Oxnard, Calif.-based

Primal Essence have brewed up a new way to enjoy herbal tea with their line of squeezable concentrated super teas.

Available in Classic Chai, Vanilla Chai, Lemon Ginger, Ginger Zing, Peppermint Splash and Tumeric Tulsi varieties, the Primal Essence Super Teas line is certified organic and kosher. Packaged in 1.5-ounce bottles, consumers simply add a squirt or two of the purely natural plant extracts into a cup of hot or ice water. Each bottle yields 50 or more cups of tea and has a suggested retail price of $9.99.

For more information, visit primalessence.com.

IN FULL LIGHT

Heineken USA has launched Amstel Xlight in the Arizona, Texas and Boston markets. With only 90 calories, 2 grams of carbs, 4.2-percent ABV, and 4 IBUs, according to company officials, Amstel Xlight sets the new standard for a ses-sionable, premium quality light beer with a full beer flavor.

For domestic light beer drinkers looking for a crisp, low calorie and low carb beer, company officials say Amstel Xlight offers an upgrade by delivering a premium import beer taste for an active, balanced lifestyle. It is available in six-pack bottles, 12-pack cans and a 24-ounce single-serve can.

“Consumers who have tasted it, loved it,” says Jessica Robinson, senior brand director, Amstel and Strongbow, at Heineken USA, based in For retailers and on-premise operators, it offers an imported alternative to their domestic light beer selection. For consumers, it offers a session-able, low-calorie and low-carb beer with a great refreshing taste. Amstel Xlight won’t weigh down the beer drinker so there’s no compromising an active lifestyle.

The three-market launch of Amstel Xlight is being supported with a fully integrated marketing program to drive consumer awareness and trial and generate store traffic, including in-store display, shelf and cooler materials to promote planned, impulse and repeat purchases.

For more information, visit amstellight.com.

Spreading the Goodness

Sneaky Chef Foods is “sneaking the good stuff” into the jelly aisle with a line of fruit spreads that include vegetables as hidden ingredients.

In addition to fruit, each jar contains carrot, beet and sweet potato. All Sneaky Chef Fruit Spreads are all-natural, certified GMO-free and produced in a nut-free facility.

They are also free from artificial colors and flavors, contain no high fructose corn syrup and are soy-, gluten- and dairy-free.

Sneaky Chef Fruit Spreads are available in Cherry Vanilla Pop, Blue Razz Berry, Caramel Apple, Watermelon Slice, Red Razz Berry and Grape-licious flavors. A

10-ounce glass jar has a suggested retail price of $3.99.

“Jelly is a traditional favorite for so many things, but unfortunately most on the market today contain little real fruit and many artificial flavors and colors, fillers and high fructose corn syrup,” says Missy Chase Lapine, founder of Sneaky Chef Foods, based in Tarrytown, N. Y. “That’s why I’m thrilled to introduce Sneaky Chef Fruit Spreads. They are so delicious, your kids (and you) will never notice you’re sneaking in the veggies.”