Mexican, poke, Vietnamese, Ethiopian and traditional American fare.
One booth is dedicated to REVeal Kitchen, serving as an incubator to
host up-and-coming culinary talents for four to six months, giving them a
chance to gain real life experience before setting out on their own.
Even though Publix just opened a store a few blocks away, Bayer says The
Pizitz Food Hall, opened in February, is a tremendous success, servicing
3,000 businesses employing 80,000 within a one-mile radius in the downtown core, including the medical staff at UAB. “The Pizitz is set to become
a major tourist attraction in the heat of downtown attracting visitors from
across the country to the foodie haven,” Bayer says.
While urban core supermarkets and food halls are a relatively new phenomena in the U.S., in Europe it has been going on for decades.
“One of the issues we have in Europe is space, or the benefit of not having
so much space,” says Alfredo Fraile, managing director for North and Latin
America at Saffron, an international branding consultancy firm based in
Madrid and maintaining U. S. headquarters in San Francisco. “Supermarkets
there have to be much more creative. One way is to have small shops with
smaller offerings of product and more fresh foods, fruit and dairy. It is more
of a day-to-day kind of shopping,” he says, adding that supermarkets in the
cities also offer online direct-ship shopping for bulkier items.
“Times have changed and supermarkets have to adapt,” Fraile says. “The
behavior of people in the U.S. is changing and retailers should look into
these types of formats.”
The Fresh Grocer, a Drexel Hill, Pa.-based member of the Wakefern
Food Corp. co-op that operates seven The Fresh Grocer and two ShopRite
banner stores, is one that is doing just that. “Millennials love the vibrancy
and regentrification of these cities and that is why we like going into them,”
says Patrick Burns, president and CEO.
In December, Burns opened a store in the Grays Ferry section of
Philadelphia on the site of a defunct Pathmark. “It is amazing. It is such a
changing area,” Burns says. “There are brand new houses being built, older
houses being gutted and rebuilt, and others that still need work on them.
The whole area is regentrifying.”
While Grays Ferry is easily serviced, Burns says some of his other Philly
The Fresh Grocer completely gutted and rebuilt a former Pathmark in
the Grays Ferry neighborhood in Philadelphia, adding new amenities like
80 Base Sizes
Storage Dunnage Racks
Coolers / Freezers
Recycle Waste Bins