the Broad and New Street corner of the building on March 1. Barnes & Noble
College will open a 10,000 square-foot Rutgers University-Newark bookstore there too, and acclaimed chef and restaurateur Marcus Samuelsson is
opening a 2,500 square-foot restaurant in the rear Halsey Street side.
“The opening of a Whole Foods Market in our historic Hahne & Co.
building is a significant event for our city, as it addresses so many of the
goals that we are working to achieve,” says Newark Mayor Ras Baraka. “The
store will provide nearly 150 jobs, enhance the luster of our downtown for
tourism and business, help bring a great building back to life, empower
local organizations like AeroFarms and GlassRoots, and most importantly,
bring new and healthier eating choices to residents, workers and visitors
alike, improving the overall public health in Newark.
“This is more than the opening of a supermarket,” Baraka continues.
“This defines to the world the excellence of Newark in many ways, and
demonstrates our resurgence and transformation.”
Citing corporate policy, officials at Whole Foods declined to comment
about their Newark store, but during a late afternoon, early-May visit it
was doing brisk business. More than half the items in the self-service bak-
ery cases were sold out and the freezer cases were also spotty on inventory.
Lines were forming at the service Bakery, and the Coffee and Juice counter. A mix of clientele, including business executives and office workers from Prudential Insurance Co.’s sparkling new headquarters directly
across the street, college students from Rutgers-Newark and New Jersey
Institute of Technology (NJIT) and local residents plied the aisles. Many
were grabbing a few essentials for dinner, but some had an entire carriage
full of groceries. A couple dozen shoppers sat eating store-made sandwiches
and pastries at the inside picnic tables fronting the Broad Street windows
or at conventional tables outside the Whole Foods’ side entrance in the skylighted atrium in the center of what had been Hahne’s main entrance.
“Our business has really started to pick up from when we first opened,”
says one sales associate. “We’re much busier at this time of day (4:00 p.m.)
than we had been.”
Down south, a similar tale has unfolded in Birmingham, Ala., where the
former Pizitz Department Store, abandoned for 28 years, has been trans-
formed by Bayer Properties into The Pizitz—containing 143 apartments,
office space, the new offices of The Sidewalk Film Festival and its two 100-
seat theaters. Its centerpiece is The Pizitz Food Hall, housing 14 food stalls,
Whole Foods’ Newark store includes an entrance and seating in the
Hahne and Co. atrium.
Pressed in their mills
First cold pressing of
maintains low acidity
Each shipment is tested
for quality and purity
in our high-tech lab
From our farmers
Our farmers from around the
Mediterranean and South
America ensures fresh oil all year
Shipped in bulk
Stored in our stainless steel
tanks in Baltimore
From our farmers