EARTH DAY SCOOPS
Officials at Oregon Dairy found a unique way to celebrate Earth Day.
The one-unit independent in Lititz, Pa., which operates its own dairy
farm, gave away free dehydrated cow manure to shoppers on
Saturday April 22. Shoppers had to bring their own containers and
were allowed up to two bushels per customer. The manure was available for shoveling outside in the outside Lawn & Garden portion of
the store from 7 a.m. until 9 p.m.
“The customers started lining up at 7 a.m. that Saturday morning,”
says Nancy Brown, marketing director.
“We gave away 14 scoops of dehydrated cow manure, which is
probably about 140 bushels. It is great to use in flower beds,” Brown
says. “It was a definite increase over last year.”
This is the second year that Oregon Dairy has celebrated Earth Day
with the manure giveaway, which has become so popular it is now
an annual event.
The cow manure giveaway was supplemented with big savings on
natural and organic products inside the supermarket. Oregon Dairy
also has its own compost facility and sells homemade compost in its
store, along with mulch and dehydrated cow manure, which is available for purchase the rest of the year.
Coming up Social
The International Floriculture Expo (IFE) has
launched an online social media campaign called
Happy Healthy Flowers (#happyhealthyflowers)
to promote studies that show the health benefits of
giving and receiving flowers.
Participants are asked to share a floral image on
social media using the hashtag #happyhealthyflowers, and for every post IFE will donate a flower. Floral
donations will be made to hospitals around the country, including those in Portland, Maine and Chicago.
“Not only do we aim to raise awareness of the
benefits of flowers online, but we will follow this up
by bringing flowers in person to patients, their fami-
lies and staff in the communities in which we live
and work and beyond,” says Christine Salmon, event
manager at IFE, based in Portland, Maine. “We hope to
donate several thousand flowers to brighten
Studies from both Rutgers University and Harvard
University have long shown that there are a myriad of
benefits to giving and receiving flowers.
“This information is not necessarily new, yet so
many consumers are still unaware of the positive
effects that flowers have on happiness, stress levels,
moods, seniors’ well-being, the list goes on,” Salmon
says. “We are always looking for ways to be advocates of the floral industry and we are excited to help
spread this message. With current trends focusing on
health and wellness, we want people to be aware that
flowers have an important role to play.”