Meadow Creek Dairy
in Virginia practices
Jennifer Larsen, marketing manager for Jana Foods. “The
organic milk is sourced from cows that are free to roam and
graze on lush pastures in the heart of the Cheddar region of
England,” which Larsen says is what gives the line of four
varieties its “distinct and deliciously bold taste.”
California Seals the Deal
As the second-largest cheese-producing state in the nation,
California is home to a rich cheesemaking tradition. The
California Milk Advisory Board (CMAB) promotes this tra-
dition of quality with its Real California Milk seal.
“Origin is a key consideration for consumers,” says Jen-
nifer Giambroni of CMAB. “Awareness of and purchase
intent for products with the Real California Milk seal is at
an all-time high.”
According to IRI data, volume sales of natural cheese
with the Real California Milk seal are up 6.5% vs. a year ago,
while volume sales of cheese without the seal are up 4.7%.
CMAB, which introduced the seal in late 2007, has
invested millions of dollars in creating an identity for
cheeses that carry the seal, and before it the Real Califor-
nia Cheese seal, so consumers know the product is made
from 100% California milk from farm families.
“Retailers are an essential partner in telling the story
behind the cheeses they carry, and consumers are inter-
ested,” Giambroni says. “Thoughtful point-of-sale, labels
and sections that call out origin of products can be helpful
in sharing that message.”
This fall, grocers will have the opportunity to promote
a variety of California cheeses with CMAB’s “Real Food,
Real Snacks” back-to-school campaign. It will focus on
the “snackification” of dairy products, including better-
for-you snacking options like cheese, Giambroni says.
Fairfield Cheese Co.