IN THE AISLES By Richard Turcsik
Excitement is brewing at Starbucks. The Seattle-based coffee giant, in partnership with
Anheuser-Busch, based in St. Louis, is shipping ready-to-drink premium Teavana Craft Iced Teas.
Packaged in 14.5-fluid-ounce glass bottles,
Teavana Craft Iced Tea is available in four flavors:
Pineapple Berry Blue Herbal Tea containing tropical citrus notes, hibiscus and green rooibos; Peach
Green Tea with hints of Thai lemongrass and
Pacific Northwest mint; Passion Tango Herbal Tea,
with hibiscus, apple and Thai lemongrass; and
Mango Black Tea with hints of lime. Each tea is 100
calories or less and has a suggested retail price of
$2.39 per bottle.
The Starbucks/Anheuser-Busch partnership was
announced in June 2016 when the two companies hatched plans to work together to produce,
bottle, distribute and market Teavana Craft Iced
Teas in the U.S. Starbucks is contributing Teavana’s
tea expertise, industry-leading retail activation
and consumer engagement capabilities, while
Anheuser-Busch is taking up production, bottling
and distribution in partnership with its network of
Teavana Craft Iced Teas will initially be available
in select supermarkets and convenience stores in
New Hampshire, New York, Vermont and Missouri.
National distribution is planned for later this year.
For more information, visit news.starbucks.com/
NOT A CHIP OFF THE
Based on the success of a limited distribution launch
last fall, Artisan Kettle is going national with its line
of organic, Fair Trade Certified and non-GMO
chocolate baking chips.
The line is available in four varieties: Organic
Bittersweet Chocolate, Organic Semi-Sweet Chocolate,
Organic White Chocolate and Organic Milk
Chocolate. All are packaged in 10-ounce, stand-up
gusseted pouches that are easy to open and reseal to
maintain freshness. The suggested retail price is $4.49.
The Organic Semi-Sweet Chocolate Chips and
Organic Bittersweet Chocolate Chips are free from all
major allergens, including soy, nut and dairy. The
White Chocolate and Milk Chocolate contain dairy,
but are free of other allergens.
“There’s an opportunity to help the already fast-growing organic baking chocolate cat-
egory gain even more momentum by broadening its appeal and making it more accessible,
and we’re seeing evidence of that in retailers’ demand for more options in this space,” says
Beth Goeddel, vice president of marketing and strategy at Artisan Kettle Organic Chocolate,
based in Madison, Wis. “There’s a need for higher quality, better tasting and more affordable
Artisan Kettle selectively sources its organic, Fair Trade Certified cocoa from small, fam-
ily farmers in South America and blends the cocoa with few simple, clean-label ingredients.
For more information, visit artisankettleorganic.com.
DUTCH CHOCOLATE TREAT
Daelman, the family-owned Dutch bakery
group founded in 1909, has found a way
to better its stroopwafels – caramel-filled
wafers best enjoyed when placed atop a
mug of steaming hot coffee that warms
the biscuit, softens the caramel and
releases the natural aromas of cinnamon
and real bourbon vanilla – by introducing
a chocolate version.
Stroopwafels offer consumers a deep, rich chocolate flavor from real chocolate and only
natural ingredients baked into the dough, say officials at The Brand Passport Inc., the New
York City-based importer and distributor of Daelmans Stroopwafels in the U.S.
Daelmans Chocolate-Caramel Stroopwafels debuted at Cost Plus World Markets stores
this spring, with wider distribution to other retailers underway. They are available in a
2.56-ounce two-pack retailing for $1.79 -- $1.99, as well as a 10.94-ounce 8-pack cube
retailing for $4.79 -- $4.99.
For more information, visit daelmansstroopwafels.com.