Ann’s Nut Rolls, Jenny Lee Swirl Bread and other purveyors. A big
draw is the store decorated cakes.
“I will put our cakes up to anybody,” McNabb says. One is shaped
like a mound of roses; another like a tub of hot buttered popcorn. “We
also do a Princess Cake that is made-to-order that is an almond cake
with fresh strawberries in the middle, along with banana cream and
fresh bananas. People love it. It is phenomenal how many cakes we sell.”
Along the backwall, adjacent to the bakery department is the service
“Our seafood department is among the best in the [SHOP ‘n SAVE]
group,” McNabb says. “The amount of salmon that we sell out of here is
crazy. We also do very well with Fresh Point oysters. The Copper River
salmon is going to be in here shortly and we already have pre-orders.”
At the adjacent service meat case, all sausages and hamburgers are
made in-house, and the selection is mouthwatering. In addition to
plain, SHOP ‘n SAVE’s signature fresh gourmet burgers are available in
Sweet Onion, Mushroom Swiss, Steak Burger, Mesquite Burger, Chili
Cheese, Cajun Blue Cheese, Greek with Feta Cheese, Jalapeno & Jack
Burger, Mushroom Swiss with Onion and Bacon & Cheddar varieties.
All are only $4.99 a pound – a price locked in all summer long.
“In our meat case everything is cut fresh every day,” McNabb says.
“Volume-wise we’re one of the highest volume meat stores in the group.”
Grocery sales are also very good, McNabb affirms, despite the stiff
competitive tempo that includes Giant Eagle, Walmart, Aldi, Costco
and Target, all in close proximity. Part of that is because McNabb and
his crew have gone out of their way to stock local, unique products.
In produce, there is a display of nearby Freedom Farm honey, honeycomb and bee pollen; Mrs. Miller’s homemade noodles from Ohio
also have their own stand. Nicholas Coffee and Tea is merchandised
bulk in the coffee aisle, while Fortune coffee products hold their own
against the Maxwell House and Folger’s. Glass jars and plastic bulk jugs
of Isaly’s Barbecue Sauce are artfully arranged atop the service deli case
while DeLallo Italian products can be found in virtually every aisle
throughout the store.
“DeLallo is a purveyor that we utilize a lot,” McNabb says. “Most of
our olive bar product comes from them, as do a lot of our cheese. We
carry some of their lunchmeats, jars of garlic, olive oil, pasta and sauces.
You’ll see it across the lines. They are very popular in this area.”
McNabb is working on making SHOP ‘n SAVE’s grocery aisles eas-
ier to navigate, starting with candy. The store worked with Hershey to
redesign the aisle. A rear end cap is now permanently devoted to candy
to drive shopper eyes and carts up the aisle. For the summer months, it
contains all the ingredients necessary to make S’mores. That is followed
by a self-service bulk section in the aisle.
“Hershey came in and reset the whole candy aisle and broke it off into
categories,” McNabb says. “So candy is categorized by snack bags and not
by brand. We’re trying to get out of that ‘all Hershey’ and ‘all Mars’ mentality. Then we have the bars and theater boxes. We are closely monitoring this to show the increase and what it does for the candy department.”
Included in the multi-bar section are Boyer Mallo Cups, similar to a
Reese’s but with a marshmallow filling instead of peanut butter.
“They are hard to get,” McNabb says. “Supervalu doesn’t carry them.
We get them from a secondary candy guy. They are an old-time favorite
Similar category management “initiatives” have also been carried out
in the pet and dairy departments. “We’ll be rolling this out through
the whole store,” McNabb says. “When you are walking and searching,
everything is easier to find. Slowly, we are getting through the whole
store that way.”
HBC items are merchandised at the front of the store across from the
frozen food and dairy aisles. Because of a non-compete covenant in its
lease, the Cranberry Township SHOP ‘n SAVE does not have a phar-
macy because there is a CVS at the other end of the shopping center.
“It is mainly here for convenience, but we are competitive on prices
and run a lot of TPRs (temporary price reduction) for that fact,”