Straight from the
Ever eaten a transparent chocolate bar?
Thanks to the Sourcemap, which The Hershey Co. has introduced on
its thehersheycompany.com corporate website, that is now a possibility.
Sourcemap enables consumers to follow an ingredient source trail for two
of its most iconic products: Hershey’s Milk Chocolate with Almonds bars and
Reese’s Peanut Butter Cups. Consumers simply click on the “Food Philosophy”
tab at the top of the corporate page, select “Sharing What’s Inside” and then
scroll down to the Sourcemap option.
“Through social media promotion we hope consumers will hear about
this, get intrigued, visit our site, click on one of the maps and do some explor-
ing,” says Deb Arcoleo, director of product transparency at The Hershey Co.,
based in Hershey, Pa. “This is currently a pilot, but we’re hoping to drive traf-
fic to these two maps and collect consumer feedback on what they like and
dislike about it.”
Dots on the maps show where key ingredients, such as cocoa, sugar,
almonds and peanuts, are sourced.
“Sourcemap is certainly a way to see where ingredients come from and
learn about how they are grown and harvested, meet some of the farmers,
and allow us to highlight projects going on in parts of the world about
responsible sourcing and environmental sustainability,” Arcoleo says.
Hershey officials expect to eventually expand Sourcemap to other products, perhaps those with different ingredients, such as non-chocolate
“We purposely chose these two because one has peanuts and one has
almonds, and that created a little bit of differentiation between the maps,”
Arcoleo says. “Milk, sugar and cocoa are key ingredients for so many of our
items that the maps would start to be a little redundant.”
Sourcemap can also serve as a learning tool for schools and general con-
sumers. “There are a lot of neat facts about almonds on our site that most
people would not know,” Arcoleo says. “It is a way for people to explore where
the ingredients come from, but it is also educational to learn about farmers
and agriculture in the U.S. and how important it is to our economy.”