NONFOODS NEWS By Rebekah Marcarelli
Beauty Products for
the Minimal Millennial
Summers Eve introduced its Millennial-aimed Simply Summers Eve line. The collection features botanically based fragrances and new formulas that are free-from harsh chemicals,
parabens and dyes. The products were designed with the growing trend toward minimalism
and simplicity in mind, say company officials.
The lineup includes a Gentle Foaming Wash and Cleansing Cloths for at home and on-the-go use. Both products help maintain a natural pH and are available in two new nature-inspired scents – Coconut Water and Mandarin Blossom.
“As a trusted leader in the category, we wanted to create a line that features simple ingre-
dients that deliver on what the Millennial woman wants when it comes to her personal care
needs,” says Domenick Tiziano, marketing director of women’s health at Tarrytown, N. Y.-based
Prestige Brands, makers of the Summers Eve line. “We’re excited to offer our consumers the
Simply Summer’s Eve range – a line that truly embodies a new look and feel for the brand that’s
simplified, free-from harsh ingredients, and nature-inspired.”
Simply Summer’s Eve is available at leading mass, drug and food retailers across the U.S.
The Simply Summer’s Eve Gentle Foaming Wash has a;$4.99;suggested retail price and Simply
Summer’s Eve Cleansing Cloths has a;$2.99;suggested retail price for the individually-wrapped
cloths or;$4.99;for the soft pack cloths.
For more information, visit prestigebrands.com.
Russbe is helping to make the world a more sustainable place with its new reusable popsicle
bags, Reuse-A-Pop. The product’s reusable and
washable construction enables popsicle lovers to
make the treats at home.
The bags’ new Grip & Pull Tab design makes
opening them easier than ever, say officials with
the Ontario, Calif.-based company. The products
also feature zipper seals to prevent leaks and
messes, and are made from toxin-free durable
material. Each bag holds 3. 3 ounces and can be
easily washed with soap and water.
For more information, visit russbe.com.
PLANT;BASED BABY DETERGENT
Dreft’s purtouch has hit shelves. The 65-percent plant-based baby
detergent is hypoallergenic and made with naturally derived
ingredients. ;Dreft purtouch has a formula that is free of dyes,
chlorine, phosphates, ethanolamine and optical brighteners, and
is made with 100-percent renewable wind power electricity at a
zero manufacturing waste to landfill site.
As little ones grow, develop and explore their world, it’s essential that parents seek out a detergent that can tackle the messes
that come with babyhood, company officials say. With a formula
that helps remove 99 percent of baby stains, consumers can turn
to Dreft purtouch to help gently clean their baby’s fabrics.
“Whether in their nurseries, their bathrooms or even
their laundry room, moms and dads are looking for gentle
alternatives for their bundles of joy,” says Mike Frey, brand man-
ager for Dreft, a brand of Cincinnati, Ohio-based Proctor
and Gamble. “As a trusted brand by families for more
than 80 years, we’re excited to add Dreft purtouch to
our product line up to provide those parents who
are seeking natural-based products with another
baby detergent option. We’re proud to provide
them with a gentle 65-percent plant-based baby
detergent that uses renewable materials without
sacrificing an effective clean. It’s the next step in
our mission to design the best possible detergent for
baby while thinking of their future world.”
For more information, visit Dreft.com