90 JANUARY 2019 WINSIGHT GROCERY BUSINESS
Bold Flavored Condiments
Trend Watch Specialty Business
Keepin’ It Real (Simple)
Despite the photo-fueled frenzy of
bizarre and extravagant items such
as unicorn lattes or “sushi burgers,”
consumers most crave simplicity
and quality in the foods they eat,
manufacturers are reformulating
their product lines back to the basics,
featuring natural, plant-based and
In the era of mayo-ketchup hybrid Mayochup,
it’s clear consumers are still crazy over
adventurous flavored condiments, sauces
and dressings. Asian-inspired flavors such as
sesame ginger soy sauce, Sriracha aioli and
wasabi ranch, as well as Hispanic-influenced
cilantro lime vinaigrette, pineapple salsa and
green chile habanero sauce, offer a bold
dynamic for a simple dish while satisfying
consumers’ taste for multicultural flavors.
Call for Collagen
The health-conscious consumer is here
to stay, as is the demand for functional
ingredients, particularly those that aid
in digestive health. While probiotic-rich
kombucha dominated 2018, manufacturers
are now heeding consumers’ call for
collagen—known to promote skin elasticity
and strengthen the protective lining of the
digestive tract—creatively concealing it in
everything from juices to meat bars.
The use of wasteful packaging is over.
With consumers increasingly conscious
of the social and environmental impact of
the foods they eat, shoppers are paying
attention to not just a product’s ingredients
but also the packaging it comes in to
determine its health attributes. Minimalistic,
recyclable and compostable packaging
made from paper, cardboard
or plant fiber is
Misleading labeling misses the mark.
Once easily convinced that items
touting claims such as “non-GMO” or
“no sugar added” meant they were
inherently healthier, consumers today
are savvier and more informed, and they
demand deeper product transparency.
It’s no longer enough to highlight
what’s missing from a product. Food
companies must now reveal everything
from where a product was produced to
its ingredients’ health impact.
Craft Beer Craze
Not long ago, it was all about hops.
Today, it’s grapes. While the craft
beer craze has reduced to a simmer,
consumers’ desire for creative, local
and authentic alcohol beverages is still
sizzling. Retailers are making way for
exciting wines from unanticipated states,
such as New Jersey and even Michigan,
which some say is evolving into the
Sonoma of the Midwest.