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consistent promotional strategy are key elements of pet
category management, Toscano of Nestle Purina PetCare
says. “Try offering BOPUS (buy online, pickup in-store) or
home delivery options to meet the consumers where they
choose to shop,” he says.
Moving beyond basics in pet food is also key. “Grocery
stores should take a second look at going beyond the
basics in pet food, if they haven’t already, and consider
stocking a good selection of specialty foods and treats,”
Wien of Cardinal Pet Care says. “Merchandising is a key
to selling more specialty and premium pet foods at super-
markets, since many consumers need to be made aware
that the store carries them. Grocers can draw attention to
specialty foods and treats by grouping them together in a
Tyler Hill, VP of sales, food, drug, mass and club, for
Redbarn Pet Products, Long Beach, Calif., concurs. “If
stores are dedicating more shelf space to natural human
foods, they should consider following suit for pet prod-
ucts as well,” he says. “Once they have the customer
indoors, retailers should capitalize on three areas to
build repeat customers: premium product, merchandis-
ing and value.”
the Top 3 Pet Trends for 2019
Pet foods that mimic human fare, alternative therapies and smart
technology items will be heating up the pet products scene in
2019, according to a survey from Los Angeles-based Michelson
Found Animals Foundation.
“Human” food: Pets’ plates will look more and more like ours. Of
those surveyed, 45% personally follow a diet and 70% of those
put their pet on a special diet, too. Almost half of pet parents
who eat organic also feed their pets organic food.
Alternative therapies: Pet owners who have tried alternative
therapies are likely to use them on their pets. For instance,
cannabidiol- and hemp-based products are a growing trend
among humans, and 74% of those who have used these
alternatives have used them on their pets as well.
Smart technology: One in four pet parents admit they spend
more on tech for their pets than on themselves. Forty-seven
percent of those who use health-related pet tech products are
interested in nutrition apps, 46% in vet telemedicine and 31% in
fitness trackers. Fifty-three percent are interested in getting a
pet tracking device, 52% a microchip and 40% pet monitoring
Estimated amount of
U. S. households that
Source: Nestle Purina PetCare