tional proteins outside of their usual comfort zone. The
Kantar study shows lamb trial is up 10% year over year,
even though it’s relatively unfamiliar to the general public.
Another nontraditional protein making its way into
consumers’ kitchens is duck, which Cindy Turk—direc-
tor of marketing for the duck division at Leesburg, Ind.-
based Maple Leaf Farms—says retailers can feature in the
self-serve meat case in fresh cases so that when
consumers are deciding what’s for dinner, the
protein is front and center. Retailers can also help warm
consumers up to the concept by demystifying duck to
their shopper base.
“From demos to signage, it’s all about helping consumers discover duck,” Turk says. “Instant redeemable
coupons have been successful in-store, coupled with signage to assist shoppers in locating duck products. Gaining attention and trial is the primary objective for every
Bring On the ‘Hog Wild’ Promos
Retailers can further promote their meat sections with seasonal events and promotions that get consumers excited
about grilling up a steak or roasting a chicken. For instance,
Gelson’s runs customer sweepstakes for high-ticket items
such as prime rib around the Christmas season, and offers
coupons for items such as turkey during Thanksgiving.
Weekly promotions are another way to get meat off the
shelves. For example, SpartanNash has seen success with
its “hog wild” events, in which a variety of pork is featured
in the retailer’s weekly ads at its Family Fare and D&W
Fresh Markets banners. The pork items are then displayed
together in an endcap to drive additional sales.
The most important
component in the
customer choice for our
store is consistency, in
both product quality and
availability.” —Sean Saenz, Gelson’s Market
Meat and Seafood Fresh Business
Choosing the best of the best takes a different approach.
We start by tightening our already-strict specifications. Cuts
are then verified by our Product Masters — specialists who
understand the hallmarks of true quality. Only when the level
of color, pH and marbling meets these exacting standards
does it earn the title: Chairman’s Reserve® Prime Pork.
Experience the Prime Difference
www.ThePrimeDifference.com ®/© 2017 Tyson Foods, Inc.