Fitting with the stunning natural beauty of the Navajo Nation—which spans 27,000 square miles across parts of Arizona, New Mexico and Utah—and the authenticity of its native people, Bashas’ recently remodeled Diné Mar- ket in Window Rock, Ariz., is a unique store with equally distinctive attributes. Designed to pay homage to the
community with traditional decor, colors,
signage and locally commissioned artwork,
Bashas’ newly transformed Diné Market
boasts a vastly expanded selection of healthy,
easy-to-identify food options that are evident
“from the moment shoppers step through
the doors,” says Store Director and Navajo
Nation member Corrine Mitchell.
Evolving to become a modern-day trading
post for its citizens, Bashas’ is one of very few
non-Native American retailers with stores on
the Navajo Nation. Since opening its first reservation store in Chinle, Ariz., 35 years ago,
Bashas’ has been a collaborative partner of
the Navajo Nation, supporting education,
nutrition, art, health and wellness. Nearly
100% of store teams at Bashas’ Diné Markets—which specialize in the needs of Navajo,
Apache and Tohono O’odham customers
with products such as Blue Bird flour for fry
bread, mutton and wool—are Native American, and each store location gives back a
percentage of its profits to the Navajo Nation.
Among the store’s most striking features are
21 pieces of art from renowned local Navajo
artists that are displayed throughout, which
underscore “the testament to our company’s
commitment to serve the people of the Navajo
Nation,” says Johnny Basha, SVP of special
projects for the Chandler, Ariz.-based retailer.
A key part of the mission of the present
Navajo Nation administration, led by President Russell Begaye and VP Jonathan Nez, is
tackling the diabetes epidemic. In turn, they
called on Bashas’ to provide more healthy
foods, including a larger variety of fruits and
vegetables. The end result does not disappoint.
The upgraded Window Rock Diné offers a
wide variety of nutritious, convenient options
to help shoppers make healthier choices via
new “Dine Healthy” shelf tags and aisle
signage that easily identify better-for-you
foods—many of which are merchandised
front and center. Other healthy product
Hwy 264 & Navajo Route 12, Window Rock, AZ 86515
GRAND OPENING Nov. 18, 2017
SQ. FOOTAGE 43,000 square feet EMPLOYEES 63
The expanded fresh produce
department features new wet racks
and display cases, which allows
shoppers to access a larger variety
of fruits and vegetables, including a
wider selection of organics.
highlights include a new energy bar section,
an organic snack area and a bigger variety of
teas and healthy beverages.
Shoppers have an extra-good reason to
visit the store on weekends, when they can
find grilled mutton and hamburgers in the
expanded deli department, which also houses
new display cases for rotisserie chickens,
turkey, meatloaf, cooked mutton and pork.
Additionally, the renovated meat department
offers a greatly expanded selection of beef,
pork, poultry and local specialties.
The store’s renovated frozen foods department features new door cases and a variety of
frozen meat options and an expanded array
of convenient, wholesome choices for breakfast, lunch and dinner.
As home to the first Starbucks on the
Navajo Nation, Window Rock’s Diné Market
also features Bashas’ first dedicated Dickies
apparel section, along with a variety of bulk-and value-priced items.
The store’s deli department has
new steam tables loaded with fresh
home-cooked meal options, open deli
cases, more ovens and an increased
selection of healthy food offerings.