GHQ SELLING WELLNESS
nutrients and provide a high level of nutrients naturally. Since they
are vegan, the products are more sustainable than those using animal-based agriculture. Additionally, for every product sold, the Mississauga,
Ont., Canada-based company provides a meal to an undernourished
child in the world.
“Consumers are looking for products that are healthy,” says Dana
Johnson, president of Wellnx. “If you look at it from a weight loss per-
spective you’re seeing declines in the weight loss category because people
are saying ‘hey if you give me something that is good for me and is natu-
rally nutrient-rich my weight will take care of itself.’ It is when you put
all of these additives into things that it causes problems. Consumers are
moving toward products that provide healthy nutrition without a lot of
artificial additives to boost the nutritional content.”
New product launches on the horizon include three high-protein nut
butters enriched with additional plant-based protein, giving it double
the protein found in conventional peanut butter, and a peanut butter
protein powder that can be mixed with water to create a product that
tastes like peanut butter but has 90 percent less fat.
Since 2000, Xlear has been recognized as a leading manufacturer of
xylitol-based products in North
America. Xylitol has been used
for decades and has been clini-
cally confirmed to help improve
oral health. The company is com-
mitted to providing the health
benefits of xylitol to consumers,
with natural, health-enhancing
products based on the safety, effectiveness and science of xylitol. When
included in a solution, xylitol effectively draws moisture to tissue sur-
faces, helping to keep the nasal tissues moist and the airway open, say
officials for the American Fork, Utah-based company. It has also been
shown in numerous studies to prevent bacteria from adhering to tissue.
A xylitol solution is effective in alleviating congestion due to allergies,
cold and flu, officials add.
“Through the Xlear brand, innovative, drug-free sinus care products
with xylitol are offered for a healthy airway and effective relief of congestion,” says David Munk, spokesperson for Xlear.
Xlear has also developed an oral care product line, branded as Spry,
which has a wide variety of products, making the oral benefits of xylitol
more accessible to consumers.