GHQ SELLING WELLNESS
several growing categories,” Steltenpohl says.
Califia Farms’ products are low in sugar and free from undesirable
ingredients—like GMOs, carrageenan, gluten and dairy—while being
full of flavor and functional ingredients.
The company also launched its Califia Nitro Cold Brew, a creamy,
dairy-free, cold brew latte that uses an exclusive process for creating and
maintaining thousands of nitro bubbles, and Black Label Cold Brew, for
the “coffee purist.”
CHLOE’S SOFT SERVE FRUIT CO.
Chloe’s Soft Serve Fruit Co. began in 2010
as a storefront in New York. Today its mission is to create a clean, satiating, frozen
snack without additives, allergens or other
artificial ingredients. Chloe’s products are
made from three ingredients: fruit, water
and a touch of organic cane sugar.
“With an array of fruit-based frozen
applications of our original three ingredient recipe, we are proud that Chloe’s Pops
are the only product in its category with
zero stabilizers or artificial ingredients. Its intense fruit flavor and rich
mouth feel are what you experience at first bite,” says Chloe Epstein,
Chloe’s portfolio includes slushies, smoothies and pops, enabling
consumers to enjoy a treat while still benefiting from the dense nutrients of the fruit itself. The New York-based company’s pops are getting
a makeover with new packaging set to debut early in 2017. Chloe’s will
also be introducing its newest flavor, pomegranate, in the spring.
Litehouse’s history is rooted
in family, community and an
unwavering focus on crafting delicious food. Born
from a family business, the
company has grown from
60 employees in the 1980s to
more than 850 employees today.
“At Litehouse, we have a code of strong principles that guide every-
thing we do,” says Stacey Miller, director of brand management.
“Grounded in leadership, service, and perseverance, these principles
have been an important part of our business from day one, and they
remain integral to who we are today. We pour our heart and soul into
everything we do and deliver on the promise of high-quality, great-tast-
Litehouse recently added new f lavors and formats to its lineup, includ-
ing Simply Artisan Reserve Simple Seasons, a refrigerated shakable soft
cheese, available in Feta and Blue Cheese and Avocado Ranch with
Natracare is known for its
ethical approach to prob-
lems, says Susie Hewson,
and international sales and
marketing director of the
Greeley, Colo.-based com-
pany. The company is work-
ing toward launching a
The wipes will complement the rest of Natracare’s line, including its
Dry & Light stress incontinence pads. “This is a category that needs to
be addressed—as a taboo subject for people suffering from stress incon-
tinence as a result of bladder infections and/or birthing, and to meet the
demands of an aging population,” Hewson says. “Recently, manufactur-
ers in the conventional fempro sector are getting into incontinence with
Hewson says Natracare has continued its organic and natural devel-
opment in this category and expects increased demand.
Wally’s Natural concentrates on
delivering new and exciting prod-
ucts that drive incremental sales
to retailers’ ear and skin care
aisles. Wally’s top products in the
ear category include Ear Candles,
Organic Ear Oil and a line of Organic Aromatherapy essential oils.
The company’s Organic Body Oil, its newest product, is intended to
improve the look of scars, stretch marks and dry skin and is certified
USDA organic. The product comes with an oversized easy to apply roller-
ball and is made without GMOs, mineral oil or synthetic fragrances.
“It is important for us at Wally’s that we produce products that are natural and that our customers can trust that they are natural,” says Daniel
Fox, marketing director for the Auburn, Calif.-based company. “From
our perspective, the desire for consumers to purchase natural goods is
increasing at an astronomical rate, however, due to the lack of a definition of the natural label, consumers are looking for guarantees that
products are actually made naturally without offending ingredients. The
organic label offers exactly that, a natural label with a definition and
third-party oversight to help consumers feel as if they are truly buying a