G H Q
The eighth annual Selling Wellness Trailblazer Awards put a
spotlight on some of the most influential voices in the category.
BY REBEKAH MARCARELLI
WITH MORE and more consumers on the hunt for bet- ter-for-you products, the wellness category has seen extraordinary growth and innovation in recent years. As the wellness industry continues to thrive, Grocery
Headquarters has been keeping an eye on the leaders and innovators
that are shaping the category.
In our eighth-annual Selling Wellness Trailblazer awards, Grocery
Headquarters honors the companies that are leading the wellness
industry in five distinguished categories: gluten-free, organic, specialty,
functional and supplements.
BETTER FOR YOU FOODS
Innovation is a cornerstone of Better
for You Foods, says Amy Lotker,
owner and head of sales and marketing. Last year, The Delray Beach,
Fla.-based company launched its line
of frozen pizzas made with 100 percent USDA Certified Organic ingredients. Its frozen pizza lines include
Better4U Ultra Thin Sprouted Grain
Pizzas and Better4U Gluten Free
Sprouted Ancient Grains Pizzas.
Better For You Foods is also turning heads with its newest line of
bread bowls, available in varieties such as cornmeal and jalapeno. The
private label bread bowl products can be paired with a wide variety of
fillings, and the company’s product development team regularly cus-
tomizes bread bowl and filling options to suit the individual needs of
each private label partner.
“Better For You Foods is a family-owned company that believes consumers, retailers and private label partners share the same high standards for foods worthy of placement on anyone’s kitchen table,” Lotker
says. “The result is a business focused on procuring wholesome natural
ingredients, free from GMOs, to produce innovative foods that really
are better for you.”
ENJOY LIFE FOODS
Enjoy Life Foods has
honed the art of crafting
great tasting, certified
gluten-free and Non-GMO Project Verified
products that are free
from the eight most
common allergens. Enjoy Life has a robust product portfolio of cookies, snack bars, chocolate bars, baking chocolate, baking mixes, seed
and fruit mixes and Plentils.
The Chicago-based company’s latest innovations are ProBurst Bites:
poppable bites with 6- to 7-grams of plant-based protein. The product
is offered in convenient, resealable pouch packaging.