Actual consumer quotes from the Prepared Foods Challenge
Sources: 1 Tyson Foods, On the Go Study, 2015
2 Tyson Foods, Emotional Trigger Study, 2016
3 Tyson Foods, Consequences of Failure, 2015 and 2016
4 Tyson Foods, Prepared Foods Challenge, June 2016
• Revise in-store marketing messages to educate and
inspire instead of focusing on price and value.
• Give shoppers ideas that are easy to execute and
that help them navigate the store. Beacon
technology could be an amazing support.
•Take a page from premium department stores and
develop a pilot program offering the services of a
chef to spend a few minutes inspiring and educating
customers, possibly by appointment.
Focusing our efforts on educating and inspiring
the shopper is the most important thing we can do.
If we teach our customers to think differently about
prepared foods, they will feel better about themselves
and about their overall grocery shopping experience.
It’s Time to Educate and Inspire
Shoppers don’t want a cart of prepared foods.
They want foods in their cart they can use to make
a convenient meal. That means retailers need to move
from product-centric thinking to shopper- and meal-
centric solutions. We have all the tools we need to
educate and inspire shoppers. So, let’s put them
to use and:
• Use the store’s digital marketing infrastructure to
educate and inspire shoppers before they enter
Now that we
know what we’re
doing, and how to
make it, it tastes
To feed people in
a quicker way and
make them amazed,
I get a lot of pride
out of that.”