in the Bag
In an unusual twist, the Pure Leaf tea brand is
expanding from ready-to-drink to a line of bags
and loose teas.
Per company officials, the Pure Leaf bagged
and loose teas celebrate the brand’s love of
tea and share its passion for realness by giving
tea lovers the most genuine tea experience.
Pure Leaf’s delicate tea leaves are kept long,
then simply picked, rolled and expertly crafted
with real fruit pieces, petals and herbs, allowing
the natural tea essence to shine through. The
line is single-sourced from Rainforest Alliance
Certified tea estates in India, Kenya, Indonesia
and Sri Lanka, and packaged in transparent jars
to showcase the line on store shelves.
Loose teas are available in English Breakfast
Black Tea, Iced Classic Black Tea (both 4.7-
ounce) and Gunpowder Green Tea ( 5.8-ounce)
varieties, with a suggested retail of $6.99.
Packaged in 16-count jars, the tea bags have a
suggested retail price of $4.99 and are available
in Black Tea with Vanilla, Green Tea with Mint,
Chai Tea, Iced Green Tea with Citrus, Iced Black
Tea with Peach, Iced Classic Black Tea and Iced
Black Tea with Raspberry varieties.
“We at Pure Leaf believe that the most delicious tea is real tea, simply picked, rolled and
crafted from sustainably grown leaves,” says
George Hamilton, tea director at Unilever
United States, Inc., based in Englewood Cliffs,
N.J. “We have poured all of our expertise into
this new range, which we hope people will
enjoy drinking as much as we do.”
For more information, visit pureleaf.com.
FAR OUT ASIAN FOOD
InnovAsian Cuisine, based in Tukwila, Wash., has introduced Lemon Grass Kitchen
by Chef Mai Pham, a line of authentic frozen skillet meal kits that honor the cuisines of
Vietnam, Thailand and Korea. They are created by Mai Pham, the president/founder and
culinary director of Star Ginger, an Asian grill/noodle bar in Sacramento, Calif.
Lemon Grass Kitchen is available in six varieties: Lemongrass Chicken Stir-Fry; Chicken
Pad Thai; Korean-Style Grilled Chicken; Shrimp Pad Thai; Beef & Broccoli Noodles; and
Chicken & Broccoli Noodles. All feature authentic and wholesome ingredients including rice
noodles, tamarind, lemongrass, cilantro, Thai basil, fish sauce, ginger and Gochujang.
“The recipes are inspired by my Vietnamese culture, and if you want to be a little fancy at
home you can add things like onions or other vegetables,” Pham says. “This is our attempt
to recreate aromatic flavors, which is very characteristic of Vietnamese cuisine, in a frozen
format. You can eat it by itself, or eat it with some rice.
“We are very excited about being in this frozen space, and are doing groundbreaking
things giving the customers who buy frozen foods really authentic Vietnamese foods for
the first time,” she adds. “When we were developing this we made it best-tasting, and not
what it could be to fit into a certain price range.”
The line ranges in weight from 20- to 22-ounces and has a suggested retail price of $6.99.
For more information, visit lemongrasskitchen.com.
|GHQ| CEN TER STORE
IN THE AISLES By Richard Turcsik
BY POPULAR DEMAND
Graeter’s Ice Cream, the 146-year-old family-owned ice cream brand, has launched
Salted Caramel Chocolate Chip, available
by the scoop at Graeter’s ice cream parlors
and in pints at supermarkets throughout
the Midwest, including Kroger and Giant
Eagle, as well as available for national distribution to those stores stocking Graeter’s.
The flavor is a consciously-crafted marriage of one of Graeter’s oldest traditional
flavors, Salted Caramel, with the company’s
signature chocolate chips. A pint has a suggested retail of $4.99-$5.99.
“For years, customers have been ask-
ing us to put chocolate chips in our Salted
Caramel, and this year, we’re meeting fans
in scoop shops and store aisles with the
exact flavor they’ve been asking for,” says
Richard Graeter, fourth generation owner
and CEO of Graeter’s Ice Cream, based in
Cincinnati. “The combination of these two
classics has created a taste experience that is
truly greater than the sum of its parts.”
For more information, visit graeters.com.