|GHQ| RETAIL SPOTLIGHT
and rivals, and in some cases exceeds, what is offered in the nearby
Kroger. For instance, of the three, only WinCo stocked fresh frog legs,
and it has the largest selection of fresh and frozen crawfish.
“We sell frog legs company-wide now after starting with them in
Texas,” says Figueroa. “In Arizona one of our store managers can’t
keep them in stock. We’re getting to know Texas, our customers and
what they eat. We are keeping up-to-date with our seasons. It has been
a learning experience, but our customers—they teach me a lot. That is
why we have so much crawfish. When the season is here we’ll do the
boil in-store,” she says.
The neighboring meat counter is self-service but there are butchers
on premise. “We don’t have a service case, but we have a bell the cus-
tomer can ring, and we will cut anything to order,” Robbins says. “That
helps keeps the prices low too.”
WinCo’s grocery aisles run the width of the store, giving the 67,000
square-feet of shopping area a more intimate feel. “Extra Savings” and
“Compare the Savings” signs and shelf tags abound, as do “Texas Pride”
shelf tags for items manufactured in the Lone Star State, like Dublin
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soda pop and Best Maid pickles and relish.
Industrial grade steel racking above the aisles and freezer cases are
piled high with loaded pallets. “At WinCo, we buy direct truck shipments that come from the manufacturer directly to the store, so we’re
able to cut out the middleman and offer lower prices,” Robbins says,
pointing to a line of pallets filled with Ocean Spray cranberry juices
being stored above the right wall freezer cases.
When it is time for them to be lowered to the sales floor, WinCo
borrows a page from The Home Depot. “We have gates and cones and
when we operate our forklifts we shut off the aisles with orange gates
for safety,” Robbins says.
A good chunk of the right side of the store is devoted to frozen foods,
with the entire right wall dedicated to ice cream and toppings.
Beer is merchandised in one aisle, with one side warm and the other
cold. “This beer set is unique for WinCo,” Robbins says. “None of our
other stores have this type of schematic with the hot and cold set up
across from each other.”
Being so close to the stadiums means that case sales are big, espe-
cially during tailgating season.
“What is really nice about this store is that we cater to everyone of all
demographics,” Robbins says. “With our unique business model I don’t
think there is anything like this in the Texas market, so WinCo really
stands out and is different.”
Robbins says he is frequently stopped on the sales floor by custom-
ers who rave about how much they like the store and have switched to
WinCo from Walmart and Kroger.
“If we continue to hear that we are doing our job. We want to continue to grow and have those repeat customers. It is really exciting to
hear these customers coming in every day raving about how much they
enjoy shopping with us,” he says.
*WHOLE ǂ WI TH KROGER SHOPPER’S CARD
Price check conducted in Dec. 1, 2016, in Arlington, Texas at WinCo Foods, 4620 S. Cooper
Street; Walmart Supercenter, 4801 S. Cooper Street; Kroger, 5330 S. Cooper Street.
WINCO WALMART KROGER ITEM
Bananas(lb.) 48-cents 48-cents 55-cents
Halos Mandarins (3-lb. bag) $2.98 $4.47 $3.99
Red Delicious apples (lb.) 98-cents $1.47 $1.99
White Onions (lb.) 78-cents 98-cents 99-cents
Cucumber 58-cents 78-cents 89-cents
Baby Carrots (1-lb.) 98-cents $1.48 $1.59
Tilapia Filet (lb.) $4.98 $5.94 $5.99
Beef Brisket (lb.) $3.28 $1.97* $3.69*
Pork Bone-in Country Ribs (lb.) $1.68 $2.97 $3.69
Philadelphia Cream Cheese (8-oz.) $1.47 $2.48 $2.79
Kraft Singles (16-oz.) $2.98 $3.47 $3.99ǂ
Daisy Sour Cream (Pint) $1.98 $1.98 $2.19
Milk (gallon) $1.09 $1.19 $2.69ǂ
New York Bakery Texas Toast ( 11.25-oz.) $2.18 $2.97 $3.29ǂ
Sara Lee Pound Cake (1-lb.) $4.54 $4.54 $4.99
Juanita Hominy (105-oz. can) $2.68 $2.78 $2.99 ǂ
Del Monte Fruit Cocktail ( 15.25-oz.) 98-cents $1.48 $1.49
Shiner Bock Beer (12-pack, bottles) $13.97 $14.98 $14.99ǂ
Best Maid Sweet Relish (12-oz.) $1.44 $1.44 $1.57ǂ
Hellmann’s Mayonnaise (30-oz.) $3.48 $3.53 $4.39
V- 8(64-oz.) $3.43 $3.43 $3.79
Imperial Sugar (4-lb.) $2.44 $2.44 $2.49ǂ
Morrison’s Corn Bread Mix (6-oz. pouch) 58-cents 63-cents 2/$1.00
Pace Salsa (16-oz.) $1.48 $1.98 $1.99ǂ
Barbasol Shaving Cream (10-oz.) $1.24 $1.36 $1.39
TOTAL $62.68 $71.22 $78.90