|GHQ| RETAIL SPOTLIGHT
days a week,” Robbins says. But every Wednesday is the $5 Sushi Roll
Special. “We highlight that with extra signage and it really helps build
Just past the sushi kiosk is the bakery.
“Our bakery is unique because it is a ‘hybrid bakery,’” Robbins says.
“It is not a full-service bakery. Everything comes in frozen, we don’t do
any scratch production here,” he says.
Next, along the back wall is the deli department. A variety of store-made sandwiches, salads and pizzas are available from a refrigerated
case in front of the department. At the service counter customers can
get fried and rotisserie chicken and sides. To save shoppers time, lunch-meats are available pre-sliced and shaved behind the counter. However,
do not expect to find liverwurst and headcheese, as the department features only the most popular sellers, including ham, turkey, roast beef
UNDER THE SEA
In the adjacent service seafood case, the fish are sold on ice.
“Catfish is our No. 1 seller,” says Figueroa. “Our shoppers also like
swai, which is a meaty fish and a little bit cheaper, and Gulf shrimp are
WinCo’s seafood selection is oceans above what is offered in Walmart
ONE OF THE BIGGEST WAYS WINCO FOODS HAS SET
ITSELF APART from its competitors is in its ownership structure.
“We are employee owned, which is a huge plus,” says Tommy
Robbins, store manager of WinCo’s Arlington branch. “It really makes
you feel different. It gives you a sense of ownership and pride in this
Ownership includes everyone from the kids who corral the carts in
the parking lot all the way up to the president of the 110-unit chain.
At the end of the fiscal year employees get a statement telling
them how many shares they own and what it is worth. “As we open
more stores we continue to grow and that ESOP (Employee Stock
Ownership Plan) continues to flourish. That’s a huge benefit to working for WinCo Foods and really makes us standout from our competitors,” Robbins says.
After five years employees are vested and can keep their stock
should they leave; those who leave before the five-year mark have
their stock put back into the pool.
The ESOP is a key driver behind WinCo’s famous “World-Class
“Our employee-owners are empowered to take care of the cus-
tomer. That is our motto: I am WinCo World Class Customer Service,”
The empowerment includes allowing any employee to make
customer decisions up to $25. “If a customer comes in and wants
to return a package of meat or box of cereal anyone on the sales
floor is empowered to return it and take care of the customer. With
our World-Class Customer Service, the customer can get in and out
without having a manager or supervisor come over to override the
transaction,” Robbins says.
Number of competitors within a two-mile radius.
WALMART SUPERCENTER 1
Tommy Robbins, store
manager at Win Co
Foods Store #135
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