and joy is its 300,000 square-foot computerized production facility in Wilkes-Barre.
Trion officials say the facility features the
greatest number of automated wire forming
machines of any factory complex in the industry and houses extensive plastic co-extruders,
capable of extruding up to four dissimilar
materials into one profile with downstream
assembly, cutting, punching and packing. It
also features welding machines, computer-controlled progressive die stamping presses,
rated at up to 80 tons, as well as punching,
blanking, drilling and coldheading abilities.
All told, Trion offers about 25,000 fixtures
and components, operates a 200,000 square-foot warehouse in addition to the production facility and employs about 350 workers.
Today, it is one of the top 50 retail and point-of-purchase fixture manufacturers in the U.S.
and is a worldwide leading manufacturer of
display, scanning and specialty hooks as well
as other fixture display products.
Not bad for a company that was started by
David Thalenfeld in 1965, when he decided
to utilize the knowledge and experience he
acquired from running his successful own
chain of stores in New York. The first big
break came when the Woolworth Department
Stores quickly adopted Trion’s innovative
SpaceMaker Hook system to merchandise
more products and refresh displays more
quickly. Today, John Thalenfeld, David’s son,
is the company’s CEO.
“Our pitch to the industry is that we are
experts at what we do,” notes Cox, who moved
into his current position about two years ago.
“We have created products that make it easier
for retailers to do their jobs and provide solu-
tions that result in labor savings and reduce
product shrink. Our systems allow for rear
loading, date order selling and support quick
Trion also understands the need to help
retailers differentiate themselves from their
competition as well as make it easier for con-
sumers to shop the store, a big need as digital
competitors become a more important part of
the retail landscape.
That means staying ahead of the curve
when it comes to new products and new pack-
aging. Rich Wildrick, the company’s direc-
tor of engineering, says that staying in close
contact with consumer packaged goods com-
panies is vital for Trion to continue to do its
job. “Packaging, for example, is always chang-
ing,” he says. “Take the baby food category. It
has moved away from glass jars to tubs and
pouches to make it easier for moms to feed
their children. Trion reacted quickly with
the launch of fixtures supporting these new
Like Cox, Wildrick points at the Trion
staff as a reason for the company’s success.
“It has always been about all of our people,
from those working at headquarters, to our
sales teams and the people working in the
factory and the warehouse,” he says. “It is
simply amazing what they have done and the
relationships they have forged over the years.
It is a very dedicated team.”
Cox says the team has no plans to slow
down. “We are always trying to make the next
best thing for our retail customers,” he notes.
“Our job is to stay ahead of the curve on inno-
vation and to make sure that our custom-
ers are happy with what we offer them. I am
extremely confident that we will keep leading