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Pantene has partnered with mixed martial artist, actress and author Ronda Rousey to
prove that “Strong Is Always Beautiful.”
The new campaign features Rousey articulating the phrase “Don’t Hate Me Because
I’m Strong”—a play on words from Pantene’s “Don’t Hate Me Because I’m Beautiful” campaign from the 1980s—to let women know that their power comes from their strength,
not their beauty. In the newest portion of the “Strong Is Beautiful” campaign, Rousey will
appear in TV., digital and print advertising, public relations and social media, and will join
other Pantene ambassadors, such as Selena Gomez and Jillian Hervey.
“We’re proud to announce Ronda Rousey as the newest member of the Pantene
family,” says Jodi Allen, vice president of hair care for North America at Cincinnati-based
Procter & Gamble, Pantene’s parent company. “Ronda is the future of strong women
everywhere—women rising above society’s expectations and proving once and for all
that strong is always beautiful.”
For more information, visit us.pg.com.
Curél, a brand of Cincinnati-based Kao
USA, has introduced its Hydra Therapy
Wet Skin Moisturizer. The water-acti-vated formula can be applied to moist skin
to repair and lock in long-term hydration
and the formula’s blend of moisturizing
emollients allows it to glide on smoothly,
without leaving behind a greasy or sticky
feeling, say company officials.
The formula has a proprietary ceramide
complex, which helps replenish the skin’s
natural moisture barrier so it can maintain optimal hydration. As an additional
boost, the moisturizer offers eucalyptus
extract, which is known to increase natural ceramide production in the top layers
of the skin.
“When combined with the pore-open-ing power of wet skin technology, the
potency of these skin-saving ceramides is
increased, and they penetrate deep into
the skin’s surface, stopping dry skin right
where it starts,” say officials.
For more information, visit kaocareers.com.
HYDRATE WITH SUPER HEROES
Nalgene Outdoor is celebrating
Marvel’s iconic superheroes with
the launch of its Heroes Hydrate!
line of water bottles.
The water bottles are made in
the U.S. and come in a 32-ounce
Wide Mouth bottle and a more kid-friendly 12-ounce size. They are
BPA- and BPS-free, dishwasher safe
and carry a lifetime guarantee.
“Whether you are team Captain America or team Iron Man, there will be a Nalgene
water bottle to show your allegiance and keep you hydrated,” says Eric Hansen, market-
ing director of the Rochester, N.Y.-based company. “And just like Marvel Super Heroes,
Nalgene bottles are known for being resilient, tough and ready for any adventure.”
The super hero-themed water bottles will be offered in 19 SKUs featuring favorites like
Captain America, Spider-Man, Iron Man and Hulk.
For more information, visit nalgene.com.