GHQ NONFOODS FOR PROFIT
NONFOODS NEWS Rebekah Marcarelli
Sweating it Out
Unilever has set out to
prevent white marks on
dark clothes and the formation of yellow stains
on white clothes that are a
typical woe of deodorant
and antiperspirant users.
“People are tired of unintentionally ruin-
ing their favorite white T-shirts or leaving
behind embarrassing marks
in the dressing room. We’re
proud and excited to deliver
this innovation to the mar-
ketplace and provide a real
solution for shoppers.”
The company is offering
its advanced formula in
five brands: Degree Men,
Degree Women, Dove, Dove Men+Care
and AXE. The formula—incorporated in 24
variants—will have suggested retail prices
ranging from $4.99 to $5.49.
The Englewood Cliffs, N.J.-based company’s Anti-
HERSHEY’S KISSES FOR LIPS
Marks Antiperspirant Technology could
be just what consumers who are familiar
with this common problem are looking for.
Just in time for Valentine’s Day, Global Brands
Group will launch a collection of Hershey’s
Kisses Lip Balms.
“As the global deodorants and antiperspirants leader, we’re constantly talking with
consumers about their personal care needs
and know that yellow stains and white marks
on clothes are among the top unmet category needs,” says Matthew McCarthy, senior
director of deodorants and men’s grooming.
The Dry Spray Anti-Marks
Antiperspirant Technology launch will be
supported by marketing initiatives across all
five brands in 2017. Individual brand campaigns will include national advertising, in-store marketing and public relations efforts,
as well as social media programming.
The Kisses-inspired design, from the New York
-based company, is available in four flavors and
is designed to fit in easily in consumers’ bags and
pockets for on-the-go Kisses.
Formulated with shea butter and jojoba seed oil
to provide lasting hydration and smooth lips, the
candy-inspired lip balms are free of petroleum and
packed with Kisses flavor.
USN_GHQ_Bloom Baby_Jan2017 Horiz_X1a.pdf 1 12/19/16 10:12 AM
For more information, visit globalbrandsgroup.com
For more information, visit unilever.com
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