Health and wellness. The term is being bandied about by retailers and manufacturers alike, as each group tries to wrap their heads—as well as their merchandis- ing and marketing plans—around exactly what oday’s shoppers are looking for on supermar- ket shelves. But what does “health and wellness” mean to you? And, more important, what does it mean
to the shoppers who patronize your stores and to those
you’re trying to attract?
Does it translate to natural/organic/non-GMO? Does
it pertain to plant-based products? Or does it conjure
images of cosmetics, supplements and over-the-counter
medications that promise, in some way, to improve the
lives of your customers?
We’ve tried to answer those questions and more in
this Health & Wellness Handbook, which explores
the burgeoning importance of plant-based foods, how
natural items are energizing the frozen food aisle, and
why consumers are turning to brick-and-mortar stores
for nonfood items, as well as for personal guidance on
health-related topics. You’ll also ;nd industry news and
information about innovative new products that can help
you build your inventory in ways that are sure to attract
today’s health-and-wellness-focused shoppers.
According to a recent study by Global Market Development Center ;GMDC; conducted in partnership with
Nielsen and Rodale, consumers are returning to brick-and-mortar stores for healthier products, personal advice
and enhanced services.
“Aligned with those services comes an opportunity to
engage and provide recommendations—ultimately lift-
ing loyalty with consumers and rebuilding baskets and
needed pro;ts,” GMDC reports. “Shoppers want retailers
to play a key role in helping them live the healthy lifestyle
We hope the information you ;nd on the following
pages will help you do just that—and deliver a healthier
bottom line in the process.
Shoppers expectations of retailers to
help them lead healthier lives has never
been greater. By Kathleen Furore