based products at scale, price and convenience will also
Shoppers Favor Grocery
It might seem that natural/specialty grocers would be
the best place for consumers to shop for plant-based
food items. Recent data shows that isn’t necessarily
In the study Where Do Vegetarian-Leaning Consumers Shop for Groceries?, location-intelligence company
inMarket, Venice, Calif., looked at which major U. S. grocery chains people shopped for meat alternatives such
as Beyond Meat, Morningstar and Quorn. The chains
were ranked on their attractiveness to consumers based
on a combination of purchase history and visitation patterns from January to May 2018.
“In order to be vegetarian, you don’t need to spend
your whole paycheck at a specialty grocer,” the survey
In fact, inMarket found, “Shoppers who purchase
meat alternatives are more likely to visit mainstream
grocers when compared to the U.S. baseline.” Vons,
Publix Super Markets, Sprouts Farmers Market, Kroger,
The Beyond Burger looks,
cooks and eats like a fresh
Whole Foods Market and Trader Joe’s ranked as the top
six grocery chains vegetarians are most likely to visit,
according to the survey.
That’s good news for all grocery retailers who want to
tap into the trend of plant-based eating.
“We have seen very strong acceptance by both natural
and conventional retailers,” says Muth, who points out
SUPPLIER PERSPECTIVES CURED MEATS
From the Tapas Bar to the Deli Case:
Authentic Pre-sliced Jamon from Spain has arrived!
As seen at the 2018 Summer Fancy Food Show at the Javits Center in NYC, Redondo Iglesias of Valencia, Spain has introduced pre-sliced jamon
Serrano and jamon Iberico in variety of presentations. Redondo Iglesias, a family business since 1920, has had their artisanal dry-cured hams available
in whole legs but their retail sliced presence has been limited. Early in 2018 the state of the art slicing production line at the Redondo facility in the
foothills of the mountains surrounding Valencia City received its USDA establishment number.
Convenient deli packs sold in Europe are now available here in the US, such as the deli
‘fresh pack’ All Natural Gran Reserva shown here.
Other jamon brands from Spain are ‘either/or’ slices–either vacuum packed or MAP format
and in one size only. Redondo Iglesias will offer a variety tailored to the store department or
merchandizing opportunity. There is the Prestige format for the luxe Iberico (pata negra)
items in graphite gray cardboard sleeves with a window to the vacuum packed jamon/ ham
or paleta/shoulder in acorn fed and cebo de campo (field foraging) grades. Target store
area-specialty. Next is the MAP Fresh Pack tray which is intended for the deli customer in
a rush that can’t wait at the counter. Last is the Maxi line–an extra-large clear vacuum pack
of shingled jamon slicesfor club stores or top grossing stores.
Kate Whittum, Sales Manager for the U.S.
Redondo Iglesias USA Inc.
63 New Hook Rd., suite 1C
Bayonne, NJ 07002 • tel 201-455-5266 fax 201-455-5268