Whatever the ingredients,
it is the look and taste of
the products that ultimately
matter most to consumers.
coming back for more is the flavor. Plant-based
foods simply taste great.
How can retailers capture customers who
want to use plant-based foods as a key part of
their healthy eating plan? Any merchandising/
marketing suggestions? Anything you’ve seen
that works particularly well?
PBFA is currently developing partnerships with
major retailers interested in expanding their plant-based offerings. We are sharing new, exciting data
on sales and consumer trends. We also will partner
with stores to reach more consumers through our
comprehensive shopper marketing campaign.
In addition, PBFA can assist in making plant-based foods easier to locate through increased
visibility and signage. Finally, consumers also need
education about foods they may not be familiar
with, or fear may not taste good. So we really
recommend conducting food demos. Once people
taste the foods, they realize for themselves how
delicious they are.
More plant-based milk beverages, along with cultured
products such as yogurt, frozen desserts and ice cream,
have been added to traditional dairy lines, Williams says.
According to Innova Market Insights’ consumer
research, one in three U.S. consumers increased consumption of plant-based milk/yogurt in the two years
ending Dec. 31, 2017. Spoonable nondairy yogurt had a
48% CAGR for the 2013-2017 period, while global sales
of dairy alternative drinks are set to reach $16.3 billion
this year, the company reports.
SweetLeaf® brings the highest quality and
best service to distributors, retailers, and
consumers. Carol May, CEO
What are some of the key
changes in this category in
the past year? What are
some of the challenges in this
Other companies have made
changes to stevia that are entering
the marketplace. SweetLeaf® takes
no shortcuts and carefully monitors
our ingredients and products to
bring the highest quality and best
service to distributors, retailers, and
How has your company been
a category leader in this
SweetLeaf® has been a category
leader since its inception 35 years
ago. We have innovated processes,
and have developed the highest
industry standards, product lines,
and channels of distribution. Our
scientists are adept at making
delicious products. We help educate
consumers, farmers, healthcare
providers, and scientists on stevia’s
benefits and incredible potential.
We help develop standards and
contribute to the data-based and
scientific foundations of decisions
made by member companies.
Any key trends retailers should
The low-calorie/no-calorie category
will see developments by themselves
in various forms of sweeteners with
stevia alone or with other plant-
based sweeteners. There will be
more stevia products that taste great
and reduce added sugars. We have
learned much better how to use
stevia effectively and deliciously.
The flagship of Wisdom Natural Brands® continues to be a category leader in the stevia
industry, producing delicious sweeteners that reduce added sugars in beverages and food.
SWEETLEAF® STEVIA SWEETENER