20 HEALTH & WELLNESS HANDBOOK 2017 | FEATURE www.groceryheadquarters.com
HEALTH & WELLNESS hand book 2017
the microbiome plays in human health, finding that our
bacteria (or lack thereof) can be linked to or associated with obesity, malnutrition, heart disease, diabetes, celiac disease, eczema, asthma, multiple sclerosis,
colitis, some cancers, and even autism,” Schieber’s Gut
Health study notes.
Companies that offer foods with healthier-for-you
profiles are finding a receptive audience among consumers concerned about digestive health.
“The thing we’ve been seeing is more attention to
people’s gut health and how their digestive system
impacts their whole lifestyle,” Katlin Smith, founder and
CEO of Chicago-based Simple Mills, which specializes
in gluten-free baking mixes and crackers, told Grocery
As a result, it is really impacting
The positive take-away for food and beverage retail-
ers is that consumers are moving away from the phar-
macy and toward food options to combat health prob-
lems. In fact, nutrition has become widely accepted as
what the Schieber report refers to as “a powerful tool
for management of lifestyle symptoms.”
Offering a selection of probiotic and plant-based food
and beverage products is one way retailers can appeal to
customers who are concerned about gut health and are
looking for effective, non-pharmaceutical health-man-
The Prebiotics and Probiotics Effect
Two terms crop up time and time again in conversations
about gut health: prebiotics and probiotics.
Prebiotics, which are essentially food for probiotics,
are carbohydrates that cannot be digested by the human
body. Probiotics, made through the process of fermentation, are “good” bacteria that help keep the digestive
system healthy by controlling growth of harmful bacteria. They help move food through the gut, and treat
conditions such as irritable bowel syndrome and inflammatory bowel disease in the process.
Research reveals that the market for probiotics continues to climb.
Consumer Reports’ "Healthiest Food Trends for
2017" shows that natural grocery stores saw a 50 percent increase in the sale of probiotics and prebiotics supplements between 2014 and 2016, while “The Probiotics
Market Analysis and Segment Forecast To 2024” from
Grand View Research says the global probiotics market
size exceeded $35 billion (in U.S. dollars) in 2015. The
probiotics food and beverages segment accounted for
more than 85 percent of that total revenue.
Other Grand View data of
special interest to food and beverage retailers: Dairy products
accounted for a major share of
probiotics sales in 2015 (a trend
expected to continue to 2024),
and the fermented meat products
segment is expected to show the
highest growth rate over the forecast period.