From the Tapas Bar to the Deli Case:
Authentic Pre-sliced Jamon from Spain has arrived!
As first seen at the 2017 Summer Fancy Food Show at the Javits Center in YC, Redondo Iglesias of Valencia, Spain
has introduced pre-sliced jamon Serrano and jamon Iberico in variety of presentations. Redondo Iglesias, a family
business since 1920, has had their artisanal dry-cured hams available in whole legs but their retail sliced presence
has been limited. Early in 2017 the state of the art slicing production line at the Redondo facility in the foothills of
the mountains surrounding Valencia City received its USDA establishment number. Starting in Q4 of 2017,
the same formats sold in Europe will be available in the US, such as the deli ‘fresh pack’
All atural Gran Reserva shown here.
Other jamon brands from Spain are ‘either/or’ slices–either
vacuum packed or MAP format and in one size only.
Redondo Iglesias will offer a variety tailored to the store
department or merchandizing opportunity. There is the Prestige
format for the luxe Iberico (pata negra) items in graphite gray
cardboard sleeves with a window to the vacuum packed jamon/
ham or paleta/shoulder in acorn fed and cebo de campo (field
foraging) grades. Target store area-specialty. ext is the MAP
Fresh Pack tray which is intended for the deli customer in a rush
that can’t wait at the counter. Last is the Maxi line–an
extra-large clear vacuum pack of shingled jamon slices
for club stores or top grossing stores.
Kate Whittum, Sales Manager for the U.S.
Redondo Iglesias USA Inc.
63 ew Hook Rd., suite 1C
Bayonne, J 07002 • tel 201-455-5266 fax 201-455-5268
example – so if you remove allergens from food, you have
a better chance of reducing inflammation, which reduces
the need for pharma drugs,” he adds.
Most – perhaps all – grocery retailers likely realize they
should invest in the free-from category; the challenge is
knowing just when to make the move, how strongly to buy
in, and how much shelf space to allot.
Jorgensen believes the time to move boldly into the space
is at hand.
“It makes no sense to delay launching free-from products in store. Wellness-related products are the fastest-growing category in grocery – better to cut the slower-moving items and offer what consumers want,” he stresses.
“Globally, 62 percent of consumers actively avoid products with artificial colors and preservatives, and 61 percent
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