1. OWN THE CUSTOMER
Maintaining a trusted reputation with the local community involves sourcing technology for every eCommerce solution
component that makes that relationship stronger, not weaker.
Insistence on owning the customer and all of the data associated
with them is a must for continued success.
2. OWN THE ENTIRE CUSTOMER EXPERIENCE
Thinking from start to end is critical: Solve the problems that surround the experience of shopping, not just shopping itself.
Help build the shopping list, offer personalized deals, teach
something new or delight with an in-store experience, prepare
the perfect meal to go, let them skip the lines, etc. The next step
is to pull it all together into one end-to-end solution. If it takes five
to eight apps to get it done, the purpose of value and convenience
3. JOIN THE RIDE WITH YOUR
Ecommerce is not just about online shopping and delivery. While many shoppers enjoy
things such as getting expert advice from
the butcher, hand-picking their own produce
or attending in-store cooking demos, most
do not enjoy the mundane grocery rituals
of figuring out what is on sale, seeing how
prices compare, getting relevant promotional
coupons, etc. Reduce the less enjoyable
aspects of shopping while increasing
experiences and one-to-one value offerings.
That is the name of the new game. Encourage
shoppers to preload their shopping list onto
a mobile device and track in-store as they
shop, for example.
4. BRING YOUR LOCAL STORE TO EVERY
Digital marketing should encourage and grow in-store experiences. Digital
technology, ironically, allows grocery to
return to its roots. Regional grocers can
be the trusted solution through the entire
shopper journey. Being the local place where
customers can shop in person or get their
items delivered from a trusted merchant will
keep regional grocers thriving for many years