Just because we’re #1 doesn’t
mean we’re stopping there.
Winsight Grocery Business has the largest market share of any
food retail media brand. And we’re just getting started.
Source: MediaRadar Marketshare Data Jan. – Dec. 2017
In this vein, Cummins Allison is rolling out coin
machines that catch shoppers’ attention with digital
screens featuring an instructional video and spinning
coins. Even getting a simple cup of coffee has become
an interactive experience that can be had right in one’s
neighborhood grocery store. After acquiring Rubi coffee in 2014, Feniks Inc., which also owns popular kiosk
brands Coinstar and Redbox, has introduced self-service
machines to numerous grocery retailers. The single-cup
brewing technique allows shoppers to get a hot cup on
demand with plenty of flavors and styles to choose from.
Convenience, Convenience, Convenience
Kiosks should add value to the shopping trip instead of
simply providing information that can easily be found
on a mobile app, says Kent Savage, founder and CEO of
Mason, Ohio-based Apex Supply Chain Technologies. He
believes that retailers can give customers more reasons to
shop with them by shifting the order-and-pay process to a
mobile app and leaving the order pickup to kiosks.
“Customers value their time more than ever and have
multiple pressures in their busy lives,” Savage says. “
Self-serve, automated order pickup caters to the customers’
want-it-now mentality and eliminates the obstacles
ordering kiosks and checkout lines can create for them.”
Savage says that research shows offering customers
more convenient ways to shop and helping them save
time increases the number of times a customer will shop
with a certain retailer and deepens their connection with
the banner, ultimately resulting in more share of the consumer wallet being spent at the store.
Employees at Grafton, Wis.-based kiosk manufacturer
Frank Mayer looked back on the trends they saw in 2017
Retail Foodservice Pillars Equipment & Design
Self-serve, automated order pickup
caters to the customers’ want-it-now
mentality and eliminates the obstacles
ordering kiosks and checkout lines can
create for them.” —Kent Savage, Apex Supply Chain Technologies