contain the potentially-harmful products often
found in conventional products,” Teel says. “We
are using a completely different supply chain
and taking steps to make this a unique shopping experience for those consumers looking for
organic and nutritional products.
“Ultimately, this is where grocery is going as
consumers become more knowledgeable about
the food they eat and how it affects the human
body. It allows us to serve a segment of our customers and still allows us to continue to learn
about this emerging category,” says Teel. The
company believes there is a better model to
address the food system and support customers’
health and wellness.
As for the rest of the chain, Teel says that Raley’s
is poised for future growth, and perhaps into new
markets, particularly the Pacific Northwest. “We
are in a good place right now, and we are positioned for growth in all its forms: comp store,
new store and acquisition.”
For more than 80 years, Raley’s has worked hard to build and create its legacy in
Northern California. Much of its success can be attributed to its strong ties to its community. When Joyce Raley Teel, daughter of founder Thomas P. Raley, joined the company
in 1985, she made it her mission to create a strong foothold in the company’s community,
says Mike Teel, Tom’s grandson, Joyce’s son, and the current president and CEO of the
West Sacramento, Calif.-based chain.
“When my mom joined the company, she really wanted to create a legacy for the family,” Teel says. Part of that legacy includes the Food for Families non-profit organization,
which was founded in 1986 by Joyce and former Raley’s president Chuck Collings. The
organization started as a holiday food drive and has since expanded to a year-round
effort to fight hunger in the community.
Today, funds are raised through a variety of ways: at the check stand, online, through
Facebook and even through mobile messaging. The annual Food for Families holiday program has continued on; last year the program raised over two million pounds of food for
local families in need.
All contributions raised through Food for Families stay in the communities in which
they are raised and are distributed by Raley’s 76 food bank partners across Central
California, Northern California and Nevada. In addition, Raley’s, Bel Air Markets, Nob
Hill and Food Source stores donate groceries and food products to the company’s partner
food banks. Food for Families recently expanded this program to include fresh fruits and
Since 1986, Raley’s Food for Families program has raised more than $34 million,
which represents 37. 5 pounds of fresh food to its partners. In essence, over 31 million
meals have been given to men, women and children fighting hunger in its neighborhoods.
of the Year
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